在全球化浪潮的推動下,觀光旅遊已成為人類基本的需求,出國觀光增廣見聞更是現代潮流。而觀光產業的蓬勃發展及其所帶來的經濟效益,更遠超乎專家學者的估算,因此世界各國無不竭盡心力,積極尋求發展。 近年來,兩岸隨著經濟、社會的全球化,已由敵對狀態逐漸走向和平。金門也在兩岸關係和緩的情況下,於1992年11月7日終止戰地政務,並積極朝觀光產業發展,期藉以繁榮地方經濟,提升居民生活品質。 本論文旨在探討金門觀光發展趨勢之相關議題,並從全球化觀點來加以檢視,經綜整分析相關文獻及訪談資料後,歸納研究結論如下:一、金門觀光發展的優勢條件有:優越之地理條件與豐富獨特的觀光資源、悠閒的生活環境與充沛的海洋資源。二、金門觀光發展所面臨之困境有:觀光基礎設施不足與服務品質不佳、缺乏動態性與體驗性活動內容、對外交通不便與航空票價偏高、兩岸政策不穩定與軍事的限制。三、金門未來觀光不僅要結合傳統與現代的差異,兼顧動態與靜態的需求,同時要掌握在地與全球的優勢,並朝「文化知性旅遊」、「旅遊購物觀光」、「海上遊憩運動」、「博弈觀光產業」等面向發展,才能肆應全球化的時代潮流及滿足不同旅遊目的之觀光客需求。
In the wave of globalization, tourism has become the basic human needs. Travel overseas to broaden their horizons is also the modern trend. The booming of tourism industry and its economic benefits are far beyond the experts’ expectation. Therefore, countries are doing their best to aggressively seek the development of tourism. In recent years, with the economic and social globalization, the two sides of Taiwan Straits are moving towards peace from the state of hostility. By the relaxation of cross-strait relations, Kinmen terminated the military administration in the November 7, 1992. Kinmen government is actively developing the tourism industry to improve the local economy and living quality. This thesis examines the development trend of Kinmen tourism related issues from the viewpoint of globalization. After analyzing relevant literature and interviewing, the summarized conclusions are as follows: First, the advantages of Kinmen tourism development are: unique geography, rich tourism resources, relaxed living environment and abundant marine resources. Second, the difficulties of Kinmen tourism development are: lack of tourism infrastructure, unsatisfactorily service quality, insufficiently dynamic and experiential activities, inconvenient transportation and high price of airplane ticket, unstable cross-strait policy and military restrictions. Third, In the future, Kinmen tourism not only needs to combine traditional and modern differences, but also have to consider both dynamic and static demand. Besides, Kinmen need to gather local and global edge together and develop towards a "culture of intellectual tourism", "tourism shopping and sightseeing," "Sea pleasure and sports place" "legal gambling island" to meet the trend of globalization and to satisfy different needs of tourists travel purposes.