汽車零配件B2C電子商務的經營策略模式-基於汽車零配件廠商的策略聯盟

A B2C E-Commerce of Auto Parts and Accessories Business Strategy Model Base on Auto Parts Manufactures Strategic

王檥芳(Yi-Fang Wang)

指導教授 ： 林啟芳

元智大學/資訊學院/資訊工程學系/碩士(2012年)

摘要

本論文提出一個汽車零配件在電子商務中，利用汽車零配件廠商的策略聯盟方式結合電子商務的購物中心；完成一個汽車零配件的購物平台，因為依據目前的電子商務在購物中心的部分，產品透過物流運送至消費者手中即可使用，但是在於汽車零配件而言，單純透過物流運送至消費者手上，尚無法能夠使用，必須透過安裝及調校之後才可使用，導致在汽車零配件在電子商務中無法完整施行，以致於消費者在電子商務蓬勃發展的現今，仍然無法透過簡便的訂購手續下訂，對於在網路購買汽車零配件的產品保固也模糊不清。本研究所提方法可以藉由汽車零配製造廠商的經銷商、加盟或是直營店利用策略聯盟的方式，透過全省綿密的施工地點分布讓消費者能夠在網路上購買更加便利及透明化，並且本研究也將實際建構網站並結合所提方式完整呈現並驗收所提方式。

關鍵字

電子商務 ； 汽車零配件 ； 網路購物 ； 購物網站 ； 關鍵成功因素

並列摘要

This paper presents a B2C e-commerce of auto parts and accessories business strategy, base on strategic alliance of auto parts manufactures and combined e-commerce shopping mall to complete an auto parts and accessories shopping platform, cause the current e-commerce shopping mall, product through the logistics transported to the consumers can be use immediately, but the product of auto parts and accessories cannot be able to use immediately simply through the logistics transported to the consumers, must be used only through the installation and adjustment by the professional technician, the result cannot be fully implemented in the e-commerce, cause the consumer still cannot through the simply ordering procedures from the network to buy any auto parts and accessories in the e-commerce flourish age, also the warranty of products which are buying from network and installation by consumer itself will be confused when breakdown.
So we proposed scheme with the dealer, joining or outlet of auto parts manufactures to the use of strategic alliances, distribution through whole Taiwan to construct the dense auto parts installation point can be selection for consumer while they purchasing on the internet, the construction of the website will increase the convenient and the transparency to the consumer, and we will actually construct the website combined with the mentioned way in this study, so we can take the complete view and acceptance of the mentioned way.

並列關鍵字

E-Commerce ； Auto parts ； Shopping mall ； Key Success Factor

參考文獻

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