台灣文化創意產業之工藝產業分析和個案研究

Industrial Analysis and Case Study for Crafts Industry of Taiwan Cultural and Creative Industries

劉均怡(Chun-Yi Liu)

指導教授 ： 陳俊忠

共同指導教授 ： 蔣廷芳

元智大學/管理學院/國際企業學系/碩士(2008年)

摘要

從以發展國家的經驗中得知, 文創產業在國家發展上扮演重要的角色, 產業不僅帶來國家經濟成長, 更維持了獨特性和保存文化遺產, 甚至成為國家競爭力的一項來源. 從統計資料中可得知台灣文創產業的發展現況, 找出未來產業的潛力, 遭遇到的困境和嘗試解決問題.
為了廣且深的探討產業, 作者發展了一個架構且使用麥可波特的模型, 並由上而下從國家產業到個別廠商都逐一分析.
作者將重點放在個案研究, 並選了三家本土且具有國際品牌的廠商來做分析, 分別是法藍瓷, 琉璃工房和琉園. 他們皆為傳統廠商的標竿企業, 除了檢視他們的策略, 並且從多面向比較且找出三家在市場定位上的差異.
最後, 作者給予政府產業和廠商一些建議, 希望能對改善產業環境上有所助益.

關鍵字

文化創意產業 ； 工藝產業

並列摘要

From the experiences of many developed countries, we can discover that cultural and creative industries play an important role in the development of countries. These industries bring not only economic growth of the nation, but also maintain the uniqueness and preserve cultural heritage, even become a source of national competitiveness. From the statistic data, we can know the present situation of Taiwan cultural and creative industries, find out the potential of industries in the near future, understand what the difficulties are and try to solve the problems. In order to explore extensively and deeply, the author uses a framework and Porter’s models to analyze several levels from nation, industry to specific firms.
The author puts importance on case study and chooses three local firms with international brands: FRANZ, LIULIGONGFANG, and TITTOT, respectively. Those companies are benchmarks for firms in the traditional industries. In addition to examine their strategies, the author compares three brands from many dimensions and find out the differences between their positions in the market.
Finally, the author gives some suggestions to the government, industry and firms for the improvement of Taiwan cultural and creative industries.

並列關鍵字

culture ； creative ； crafts

參考文獻

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