全球音樂環境在二十一世紀的劇烈轉變,加上近年來文化創意產業興起,臺灣獨立音樂於這個世代發展出不同過往的新樣貌。由於獨立音樂在進入市場後即具有產業機制運作,但文化創意本質的特殊性,使傳統勞雇模式並不完全適用於獨立音樂廠牌和創作者間的合作與分工,因此本研究之目的為瞭解臺灣獨立音樂廠牌和音樂創作者在合作關係下的互動與特色,以及與廠牌合作帶給獨立音樂創作者的效益與影響。 本研究採取質性研究法,選擇廠牌負責人、廠牌工作者以及音樂創作者三個類別的研究對象進行訪談,共計訪談14人,並對訪談資料進行資料分析。研究結果呈現廠牌和創作者的背景和特質、達成合作的條件和因素,以及雙方在音樂產製價值鏈的合作模式和互動關係,並解析出與廠牌合作對創作者的效益及影響。歸納研究結果與分析,本研究進而提出以下四點結論,分別是「與廠牌合作可讓創作者更專注於創作」、「與廠牌合作對創作者而言有其潛在風險」、「音樂製作的協調空間為廠牌與創作者達成合作共識的關鍵」,以及「平等溝通是維繫廠牌與創作者合作關係之條件」。 本研究結論顯示,與適合的廠牌合作能幫助創作者更專心於創作,但創作者不能因此將與廠牌簽約視為發展的最佳途徑,忽視與廠牌合作可能產生的潛在風險。由於合作建立的前提是雙方在音樂製作的協調空間必須達成一定共識,作品最後的呈現勢必為雙方協調下的結果,因此更重要的是創作者評估自己對創作的態度和狀況是否能有所調適,以及可能合作對象的條件是否適合。此外,廠牌和創作者唯有透過平等溝通,才可能在不斷地磨合過程中找到彼此合作的平衡點,並使相輔相成承的合作關係得以維繫。
Indie music in Taiwan has arisen from the rapid innovation of Internet and digital technology, which has violently made over music scenes worldwide in twenty-first century, and also because Cultural and Creative Industry has been highly attention-getting in recent years in Taiwan. Since the special essence of creative industry, the relationship between general labor and employer is not well suited to the relationship between independent music labels and musicians, hence this research aims on the teamwork of independent music labels and musicians, and the effects to musician by collaborating with labels. This research takes qualitative approach with fourteen interviewees, including label managers, label employees and musicians. Following the data analysing, the results present the backgrounds and distinguishing characteristics of independent music labels and musicians, the conditions and interaction of their collaborations, furthermore, the benefits and effects to musicians while collaborating with labels. After the analysis of literary review and the results, this research comes to three conclusions:(1) To team up with labels assists musicians to focus more on their creation. (2) There are still potential risks for musicians when collaborating with labels. (3) The negotiable flexibility of music producing is the key point to achieve collaboration for labels and musicians. (4) Coordinative communication in equal positions leads to the maintenance of the relationship between labels and musicians. The collaboration with independent music labels is proven to be a support for independent musicians, but which also implies that the music works inevitably doesn’t solely depend on musicians anymore. And the various influences caused after signing up with labels show that to team up with labels is not definitely a without-fail option for every musicians. However, once the independent labels and musicians decide to work together, the negotiable flexibility of music producing is a prerequisite to the collaborations, and in order to maintain a positive relationship, it is necessary to keep coordinative communication in equal positions between labels and musicians.