當藝術遇上戲劇 《瑰寶1949》中的文化符碼分析

When Art Meets TV Drama: An Analysis of Cultural Codes in The Invaluable Treasure, 1949

卓昀姿(Yun-Tzu Cho)

指導教授 ： 劉蕙苓

國立臺北藝術大學/文化資源學院學術論文/藝術行政與管理研究所/碩士(2012年)

https://doi.org/10.6835/TNUA.2012.00009

摘要

2011年三立電視台以強調劉維公的巷弄美學、蕭青陽的美術設計及文創商品為號召，推出首部由文創基金投資的文創偶像劇，。同時，公視的百年大戲《瑰寶1949》以國寶失竊作為戲劇主軸，集結一群藝術工作者參與編劇、製作，將戲劇角度放置推廣藝術文化。以古物架構於虛構的歷史事件，隨著劇情的穿針引線，帶出古物的藝術文化意義。以文物作為核心事件的驅動者，使該物成為此齣戲的核心文化符碼。
藝術文化融入電視戲劇對於台灣電視劇情節來說相當新穎的，但在他國的戲劇製作中，已成為常態。些戲劇除了情節鋪成吸引人之外，也帶動觀者去認識各國的文化與藝術，臺灣電視劇也試圖透過藝術文化來為劇本注入新的因子。《瑰寶1949》的嘗試，使劇中文化物件成為推動戲劇情節的重要符號，它傳遞哪些當今社會的文化樣貌？值得進一步研究。
本研究先以敘事理論拆解《瑰寶1949》含有的藝術、藝術文物元素及觀察劇中人物所持有的物件與環境等相互的關係結構。透過Barthes表意系統探究劇中角色的對白、場景、藝術文物等符號間隱含哪些社會文化型態、價值觀及藝術文物、「國寶」價值如何被再現。也試圖以劇中的物件與故事題材選擇與組合方式歸納出未來文創戲劇文本製作架構，作為往後文創戲劇文本的參考。

關鍵字

符號分析 ； 電視劇 ； 藝術文化 ； 意識形態

並列摘要

In 2011, SET TV launched the first idol drama financed by a specific fund designed to aid the cultural and creative development. This cultural and creative idol drama emphasized on incorporating the backstreet scenery promoted by Wei-kung Liu, the artistic design of Ching-yang Hsiao, and other cultural and creative products. Meanwhile, Taiwan Public Television Service’s “The Invaluable Treasure, 1949,” a TV drama that celebrated the centennial of the country, centered on a theft of national treasures and placed the TV drama within a frame of promoting art and culture by integrating a group of artists into the creation of its script and production. Based on a pseudo-historic event, as the story gradually unveiled, the show revealed the artistic and cultural significance of the antiques, which became a compelling force of the core narrative and transformed the antiques into vital cultural codes in the story.
It is still a refreshing idea to see an integration of art and culture into Taiwanese TV drama, a means that is relatively common in the productions of TV dramas in other countries. These TV dramas not only have intriguing plots and narrative, they also lead the viewers to familiarize themselves with the culture and art of different countries. Taiwanese TV dramas have been trying to introduce a new form into the scripts from an artistic and cultural perspective. In “The Invaluable Treasure, 1949,” the cultural objects are converted into vital symbols that help develop the storyline; and it is worth a further study on the cultural aspects of our society it has conveyed.
This thesis first analyzes the elements of the arts, artistic and cultural antiques in “The Invaluable Treasure, 1949” by employing the theory of narrative, and moves on to the relational structure between the environment and the objects possessed by the characters. Using Barthe’s systems of signification, this thesis then studies the cultural codes such as the dialogues between the characters, the settings as well as the antiques used in this TV drama, and explores the social and cultural patterns, values, and the representation of the value of the national treasure interwoven in-between. In addition, through analyzing how the material of the story and the antiques are selected and combined, this thesis induces a structure of the text for the future reference of producing cultural and creative scripts of TV dramas.

並列關鍵字

symbol analysis ； TV drama ； art and culture ； ideology

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