心跡-網路媒介影響下的社群意識及消費行為

Mind Locus: The Social Awareness and Consumption Behavior Affected by the Internet

陳惟瑜(Wei-Yu Chen)

指導教授 ： 陳俊文

共同指導教授 ： 許素朱

國立臺北藝術大學/電影與新媒體學院學術論文/新媒體藝術學系碩士班/碩士(2012年)

https://doi.org/10.6835/TNUA.2012.00066

摘要

網絡空間所形成的虛擬社會有別於傳統社會，其所產生的政治文化各層面都很值得探討，本論文著眼於此，使用數位互動的方式提出〈嗆〉和〈消費心機〉兩件作品來闡述網路媒介影響下的社群意識及消費行為。

人們想要表達意見的渴望會透過各種形式和管道來進行，這是本論文第一件作品〈嗆〉所要探討的。此作品結合體感裝置wii remote和wiki網站，讓使用者可以透過wiki網站輸入想對現今常露臉的公眾人物說的話，也可以自由操作現場的互動裝置對人物圖像潑灑七彩的虛擬顏料，表現出現代人的嗆聲習性，言論自由已經開放到人人都可以輕易地透過新媒體來發言。第二件作品〈消費心機〉則是模擬網路購物的情境，利用手部觸控的方式，一方面保有原始的抓取物品的意涵，一方面以購物網站上面精美的照片及文字當成內容，銜接觀眾的網路購物經驗。所選物品的關鍵描述文字重新編輯，加上音樂之後，讓使用者的購物慾望在詞曲中坦然的呈現。

關鍵字

數位互動 ； 言論自由 ； 虛擬世界的政治 ； 消費慾望 ； 網路購物環境

並列摘要

Nowadays network becomes a kind of un-neglected power universally and many more people live by it. Different from traditional society, virtual society which is formed by cyberspace is worthy of discussion from political and cultural aspects. This thesis focuses on this point to provide two pieces of digital interactive works named “Provoke” and “Consumer Appetite” to explore the social tendencies and consuming behavior effected by network media conceptually.

The inner desires of people for expressing opinions are always via various forms and channels to achieve. The first artwork of this thesis- “Provoke” discusses this issue by combining the physical sensing device – wii remote and wiki website to enable people to input words for political persons and splash colorful virtual dyestuffs to their pictures by an interactive device to express the provoking behavior of modern people. It is to explain that the freedom of speech is attending large scale to make people “say something” by new media easily. The second artwork “Consumer Appetite” simulates network shopping environment and utilizes hand-touching manipulation. On one hand, it contains the original meaning of grabbing objects, and on the other, it takes fine pictures and texts on online shopping sites as contents to connect people’s online shopping experiences. Re-editing descriptive keywords of selected objects as well as adding music make shopping desires manifest on the melody.

並列關鍵字

digital interaction ； freedom of speech ； the politics of virtual world ； consuming desire ； network shopping environment

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