本行動研究以國中七年級學生為教學研究對象,參考視覺文化藝術教育理論與符號學影像解讀理論,以De Bono提出之「六頂思考帽」創造思考教學策略發展「六色廣告透視鏡」平面廣告影像解讀課程之六個教學單元。本研究先進行第一次教學行動以修正課程,再進行五週課程實施並蒐集分析教師觀察日誌、學習單、學生作品、課後自我評量單、訪談、前後測等資料。本研究發現:本課程能提升學生客觀觀察廣告人物外在特徵之能力、表達對人物影像的主觀感受之能力、多元解讀人物影像能力、反思人物解讀迷思能力、創新詮釋人物影像的能力、廣告設計表現廣告訊息的能力以及解讀與反思平面廣告的能力。但是,課程設計、教學引導、教材選擇與學習單內容方面仍需加以適當調整,以加強教學與學習成效。本研究最後並根據課程實施結果分析提出課程實施建議與未來相關研究建議。
The main purpose of this research is to apply "Six Thinking Hats" creative thinking teaching strategies to design visual cultural art curriculum on interpreting images in print advertising and to explore the teaching effects. Action research was adopted in this research. Data collection included teaching journals、student interviews、learning sheets、students' art works、questionnaire and pretest-posttest. The results showed that the designed curriculum could promote students’ capability of interpreting images in print advertising. Implications for further instructional action and future research were included in the study.