台灣海運承攬業在大陸地區據點設置 與經營之探討

Analyzing the bases establishment and administration of Taiwanese Ocean freight forwarders in Mainland China

廖信璋(Shin-Chang Liao)

指導教授 ： 呂錦隆

長榮大學/管理學院/經營管理研究所(博)/碩士(2007年)

https://doi.org/10.6833/CJCU.2007.00039

摘要

本研究乃針對台灣海運承攬業者進入中國，投資發展國際貨運代理企業之經營定位，進行探索性分析，並利用對應分析(correspondence analysis)，來從事資料分析工作。研究結果指出現階段應是台灣海運承攬業者積極進入中國投資之時機，且同時，亦需就自身經營優劣勢，謹慎擬定經營發展定位。而根據本研究觀察，現今進入中國經營貨代事業之台灣海運承攬業者，確實有著不同之經營定位，有些業者之「服務範疇」甚廣；有些業者則是以「零擔併裝能力」見長；有些業者則以「整櫃攬貨能力」為其服務重心。又從這些業者之據點發展狀況來看，有些業者以發展操作型據點為主要考量；有些業者則以部署行銷型據點為主要策略。最後，本研究認為台灣海運承攬業者之經營關鍵成功因素為「服務範疇」與「員工規模」，然而，各業者亦應配合其主要核心能力：整櫃貨物運輸或是零擔貨物併裝作業，來進一步決定其經營策略。

關鍵字

海運承攬業 ； 對應分析 ； 據點設置 ； 經營定位分析

並列摘要

This research explored and analyzed the management as well as operation position of Taiwanese freight forwarders when investing the business of international shipping agents in China. It applied the technique of correspondence analysis on data analyzing as well as explanation. The findings of this research indicated that it is a good timing for Taiwanese freight forwarders to invest China’s forwarding industry for the time being; and, at the mean time, Taiwanese forwarders should also carefully set the operating strategy according to their owning advantages and shortcomings. Based on this research, it found that some forwarders focus on the service scope, some are skilled at consolidation, and some are expertise in full contain load services. Furthermore, some forwarders are developing the operation base as their major business strategy; and, contrarily, some are developing the marketing base as many as possible. Finally, this study pointed out that the key successful factors of managing forwarder business in China are service scope as well as employees. However, the Taiwanese forwarders should also develop their core capabilities that focus on consolidations or full container load services (or both) as the primary operating strategy.

並列關鍵字

Forwarder ； Correspondence analysis ； bases establishment

參考文獻

4.李志河(民 89)。影響海運承攬運送業赴中國大陸投資意願因素之研究。國立成功大學交通管理科學研究所，未出版，台南市。

5. Paul, R. M., James, M. D. (1997). Investigating Selection Criteria for International Freight Forwarders. Transportation Journal.

6. Yizhi, L., John, D. (2002).Comparative Perspective of International Freight Forwarder Service in China. Transportation Journal.

一、中文部分

1.王崇信(民 93)。應用資料包絡分析法評估航空業海外分公司經營效率之研究。私立世新大學觀光研究所，未出版，台北市。