- 學位論文
水產飼料產業競爭優勢之研究 –鑽石模式觀點
An Empirical Study of Aquaculture Feeds Industry’s Competitive Advantage – Diamond Model Perspective
摘要
本研究旨在探討水產飼料產業關鍵成功因素，茲將研究對象區分為兩群，第一群為能夠針對研究主題進行深入的論述，並作為水產飼料產業界的意見代表，並且建構水產飼料產業關鍵成功因素模式中各個關鍵因素，促使關鍵因素模式能真正符合業界需求；第二群則以AHP專家問卷為主，藉以判定水產飼料產業關鍵成功因素模式中各個關鍵因素之相對權重。 綜合本研究之文獻分析法、專家意見訪談以及層級分析法實證，最後根據實證結果提出三項建議：（1）建立有效的行銷推廣策略，提升市場競爭力；（2）提升產品品質，縮短養殖週期，促進產值快速成長；（3）整合相關產業市場，促進水產飼料產業永續經營。
並列摘要
This project aims to explore the key features of operating a successful aquaculture enterprise. Two testing models were evaluated to contribute the conclusion. First group of participants are the representatives from several aquaculture leading companies. The in-depth interview was applied to these representatives, which generated the key factors influence the aquaculture business. Secondly, this research assessed the feature impacts and conducted the priority with AHP method on professional staffs. Refer to literature review, in-depth interview and AHP, three suggestions for operating a successful aquaculture enterprise has been concluded. (1) An effective marketing strategy could rise competitive ability (2) To enhance product’s quality and to compress rearing period could boost the profits (3)To integrate the relevant fishing market could stimulate a continuously business.