本研究主要目的是探討藥廠業務人員工作壓力來源與因應策略,茲以藥品及醫用化學製品製造業、工作壓力與層級分析法相關研究為理論基礎,並篩選15位藥廠業務人員為研究對象。另外,本研究採取的研究方法是文獻回顧法和層級分析法。最後,本研究AHP專家問卷分析結果如下: 在主要構面的第一層級中,以「組織因素」(權重值為0.375)的權重值最高,其次分別為「個人因素」(權重值為0.322)、「環境因素」(權重值為0.303);在第二層級中,排名前六名依序為:「主管領導風格」(權重值為0.118)、「客戶關係管理能力」(權重值為0.116)、「健保價格核刪」(權重值為0.107)、「組織變革」(權重值為0.104)、「人際溝通協調能力」(權重值為0.103)以及「業績目標導向」(權重值為0.079)。
The aim purpose of this study was to review the pharmaceutical salesman coping strategies from the perspective of job stress. In this study, manufacture of pharmaceuticals and medicinal chemical products, job stress and analysis hierarchy process literature as the theoretical basis, and screened fifteen pharmaceutical salesman for the study. In addition, the research method are adopted in this study are literature review and analytic hierarchy process (AHP). Finally, the results of this study were following: 1. In the first level of dimension, “organizational stress” (weight was 0.375) has the highest rating; follow by “personal stress” (weight was 0.322) and “environmental stress” (weight was 0.303). 2. At the second level, the top six ranked in the order as follow; “supervisor’s leadership style” (weight was 0.118), “customer relationship management capabilities” (weight was 0.116), “national health insurance drug price reduction policy” (weight was 0.107), “organizational change” (weight was 0.104), “interpersonal communication and coordination capabilities” (weight was 0.103) and “performance goal orientation” (weight was 0.079).