新竹巿家長對私立幼兒園經營方式與滿意度關係之研究

本研究旨在調查分析新竹巿家長對私立幼兒園經營方式與家長滿意度之現況與差異性。本研究以新竹巿私立幼兒園家長為研究對象，以「新竹巿私立幼兒園家長滿意度調查問卷」為研究工具進行問卷調查研究，發出正式問卷共計600份，回收有效問卷420份，有效回收率70%。依問卷設計，以描述統計、獨立樣本t考驗、單因子變異數分析、卡方檢定等工具進行分析。結果歸納如下：一、幼兒園家長在經營方式偏好為業主獨立經營之中大型主題式教學為主之幼兒園，月均收費以北區及香山區偏好9,999元以下、東區家長偏好10,000元至19,000元之間。二、整體上新竹巿幼兒園家長對幼兒園的滿意度，在各層面上均在「滿意」以上的程度。其中以「教保活動」的層面最高。三、不同背景之家長在幼兒園經營方式偏好上，最高學歷、幼兒子女就讀班別、幼兒園所在地區等具有顯著差異。四、不同背景之家長對幼兒園滿意度上之達顯著差異的變項有性別、年齡、最高學歷、幼兒園所在地區。而家中子女數、就讀子女數與幼兒子女就讀班別則未達顥著差異。五、不同幼兒園經營方式偏好與滿意度之差異情形只在「幼兒園經營型態」層面與「環境設備」滿意度構面上達顯著差異。顯示家長偏好「業主單獨自經營」，顯著多於「品牌連鎖幼兒園」。本研究依據上述的研究結論，提出建議，以提供教育行政機關、幼教相關經營者及未來研究者做為日後訂定行政策略、經營方式及相關研究之參考。

關鍵字

私立幼兒園；幼兒園經營方式；家長滿意度

並列摘要

The purpose of this research is to investigate the interrelationship and the difference between operational method of the private preschool and parents’satisfaction in Hsinchu City by questionaries. Total 600 samples while 420 qrustionaries were valid. The ratio of the take back questionaries is 70%. The data is analyzed by descripitive statistics of mean, standad deviation and t-test, one-way ANOVA, chi square test. The findings based on the results of the research are as follows: 1.Parents’ preference variate of the private preschool management was thematic curriculum, medien-large school scale , independent operater, and lower price. 2.The satisfaction of the preschool parents was high. Especially highest at the variable of 「educare activity」. 3.Among the different background parents’ preference, there were no significant difference with the variates of gender, age, nubmers of children and numbers of studing children. But there were significant difference in the variates of the highest educational level, children’s current school grade, and the location of preschool. 4. There were significance variates between the different background and satisfaction parents. They are gender, age variation, the highest educational level, location of preschool. But there were no significant difference in the variates of nubmers of children and numbers of studing children, and studying class of children。 5. Among the the preschool management methods and the satisfiant of parents. There is only one significant difference variation between the 「operation style」 and the 「environment and equipment」. It shows the number of parents prefered to the independent operater tyle more than the chain style. According to those conclusions, some useful suggestions have been presented to the staff of education administration, the managers of the preschools and future studies.