台灣旅遊網站之探討：多元個案研究

Sophistication of Online Tourism Websites in Taiwan: An Exploratory Multi Case Study

馬亞惟(Patricia V. Melendez)

指導教授 ： 王俊程

國立清華大學/科技管理學院/科技管理研究所/碩士(2006年)

https://doi.org/10.6843/NTHU.2006.00172

摘要

This paper presents the results of an exploratory study performed to evaluate the level of e-business disposition of Taiwanese tourism agents. The document relies on the experience of a similar previous exploratory study, web-design, e-business, tourism and information systems literature to demonstrate that a framework for the evaluation of the sophistication of websites in the industry sector can be drawn from an interpretative evaluation process. In this study, an analysis was carried out to compare the online tourism websites in terms of their level of sophistication. The exploratory study was conducted by evaluating 12 websites by a researcher and 5 experts. This also involved reviewing mayor websites (award winning) in the industry in order to use them as a standard of optimal desirability on a tourism website. The system chosen to carry out this evaluation was “benchmarking”. Four top internationally awarded websites in the category of tourism were evaluated by the experts. These experts evaluated all the websites according to a list of criteria suggested on a similar study and then compared the results of Taiwanese and benchmark websites. The results of this study are presented and analyzed to unveil relevant truths about the sophistication of tourism websites in Taiwan.

關鍵字

界面實用性 ； 電子商務服務 ； 組織信賴 ； 標竿管理

並列摘要

無資料

並列關鍵字

Interface Usability ； E-business Services ； Organizational Trust ； benchmarking

參考文獻

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McKnight, DH., Chervany, N. “What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology”, International Journal of Electronic Commerce (Winter 2001-2002), Vol. 6, No. 2, pp. 35 – 59.

McKnight, DH., Choudhury, V., Kacma, C., “Trust in e-commerce vendors: A two-stage