企業創業之可行性分析--一個個案的研究

黃春燕(Chun-Yen Huang)

指導教授 ： 洪世章

國立清華大學/科技管理學院/高階主管經營管理碩士在職專班/碩士(2006年)

https://doi.org/10.6843/NTHU.2006.00649

摘要

本論文是以一個案研究來分析企業創業之可行性。
整個案例研究從商機出現，城市初步評估、進入市場調查、企業發展策略研究、地點評估、內部空間規劃、硬體施工、籌備成立公司及執行、人才培訓、招商到營運，歷時約2年之久。在分析過程中，我們運用多元及顛覆性策略，藉以探討創業企業如何經營管理，處理危機，力求成長。我們紀錄並分析其成功及失敗的經驗。最後，我們以分析的結果做為總結以作為企業創業的建議。

關鍵字

策略創業 ； 策略地圖

並列摘要

This thesis is used to analyze the possibility of starting up a new business through a case study. It takes around 2 years that we assess the initial status, marketing survey, development strategy planning, location analysis, indoors space and hardware design, staff training and business operation management. During the analysis, we applied pluralism and subverting tactics to see how the business to deal with risks and struggle to grow up through management strategies. We write down the development process and analyze the success and failure experience in each stage.
Finally, we summaries the analysis result as the suggestion for start-up business.

並列關鍵字

strategic entrepreneurship ； strategy maps

參考文獻

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