透過您的圖書館登入
IP:3.14.6.194
  • 學位論文

品牌文化、員工品牌權益之跨層次關係探討:品牌心理擁有感之中介效果、員工幸福感之調節效果

An Investigation of the Multilevel Relationship between Branding Culture and Employee-based Brand Equity: The Mediating Effect of Brand Psychological Ownership and Moderating Effect of Employee Well-being

指導教授 : 江旭新

摘要


參考文獻


參考文獻隱藏中

延伸閱讀