How the Synchronized Stimuli May Influence VOIP Users’ Attention

HASH(0x1cb1f150)

AiymanMattar(HASH(0x1cb1f460))

指導教授 ： 蕭中強

國立清華大學/科技管理學院/科技管理研究所/碩士(2008年)

https://doi.org/10.6843/NTHU.2008.00570

摘要

The aim of the following study, from cognitive response and information processing perspectives, is to determine if we can utilize synchronization factor in VOIP advertising. And how synchronized signals between conversational partners can affect processing ad/brand information which to be presented to VOIP users. The study is empirical study makes use of an experiment involving 130 university students. The study suggests that synchronized signals between users lead to higher attention and better cognitive response than non synchronized condition, and that the auditory cues have positive impact on the participants’ attention. The different groups were manipulated experimentally by synchronized/non-synchronized modes and auditory cues. Collected data revealed partially significant result for synchronization manipulation, but directionally all the results support the hypothesis. While for the auditory cues impact, the results provide significant support for the hypotheses.

關鍵字

Attention ； VOIP ads ； Synchronization ； Synchronized signals ； Auditory cues

並列摘要

HASH(0x1cb26a30)

並列關鍵字

HASH(0x1cb266a0) ； HASH(0x1cb26740) ； HASH(0x1cb267e0) ； HASH(0x1cb26880) ； HASH(0x1cb26920)

參考文獻

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