開放式創新與新事業發展策略－以碳纖維複合材料於土木建築補強之應用為例

在今日全球化的環境之下，知識、資金和人才快速流動的結果，使得企業經營成本逐漸高漲，智慧財產權的掌握程度逐漸降低，也越來越難獨自開發新技術以及開拓新市場。由於台灣的傳統產業正面臨以上的困境，因此如何維持其競爭力是相當重要的課題。本研究是以開放式創新與新創事業發展策略為基礎，探討傳統紡織公司福懋興業是如何透過與其他業者的異業結盟共同研發碳纖維補強與預型夾套技術，並能採取最有利的市場多角化策略，協助新創事業單位開拓新市場。本研究並結合四大構面：(1)技術創新、(2)營運模式、(3)市場策略、與(4)政府政策與法規為主軸，透過深度訪談之研究方法，訪談十多位廠商、專家和學者獲得的意見，了解整體產業現況與未來可能的發展，並歸納整理與提出結論與建議。本研究發現，第一，預型夾套工法必須解決施工過程中其他可能的問題。第二，福懋興業應更強調與上下游廠商的夥伴關係，並成立新的碳纖維部門。第三，應將新市場分成三個區隔，並建議在公共工程上試辦CFRP補強工程。第四，福懋應與其他廠商、協會和公會聯合推廣此技術，並透過制度促成法規的正常化。本研究之貢獻在於藉由探討開放式創新的概念，以台灣之某一傳統產業為例，建議企業如何運用最適當的策略協助新創事業的發展，並且在技術商品化過程試圖提出可能的創新途徑。

關鍵字

開放式創新；新創事業成長策略；碳纖維複合材料；市場多角化

並列摘要

Globalization accelerates the flow of knowledge, capital and human resource around the world, as a result, enterprises currently are more and more difficult in inventing new technologies and developing new markets independently due to the increasing R&D expenses and decreasing dominate power of intellectual property rights. These impacts have already had a significant influence to the traditional industries in Taiwan. Thus, it becomes an important aspect to sustain the competitiveness of it. In this paper, we shall first briefly introduce the concept of open innovation and new venture development strategy. Upon these foundations, we focus on how Formosa Taffeta Company Ltd., one of the largest textile companies in Taiwan, formed an alliance with other companies of different industry to develop CFRP and Pre-type jacket technologies together. Moreover, we research what is the best strategy for its new business department to develop in the new market. In this paper, the research framework will be followed by four sectors: (1) technology innovation; (2) business model; (3) marketing strategy and (4) government policy and legislation. By interviewing with more than ten engineers, scholars, managers and government workers, we had a general realization on the industry background and some possible ways to go in the future; in the end, we generalized these points of view and propose our conclusion and suggestion. There are several findings concluded in this paper: (1) Pre-type jacket method should be able to resolve other possible problems during the construction; (2) Formosa Taffeta Co. should focus on the partner relationship with up-stream and down-stream companies and establish new business department for carbon fiber; (3) The new market could be segmented into three segments, under a advice that a pilot pioneer project of CFRP should be held on public construction; And (4) The alliance should promote this technology with other companies and association, some proper institution should be established to normalize the government laws. The main contribution of this paper is we suggest a possible strategy for a Taiwanese traditional industry on how to develop new venture with the concept of open innovation. Moreover, we also devoted to clarify some ways of innovation during the process of technology commercialization.

並列關鍵字

Open innovation ； New venture development strategy ； CFRP ； Market diversification

參考文獻

張育誠（2008）。利用專利分析方法探索技術發展之趨勢－以碳纖維強化材運用於混凝土構件為例。國立台灣大學土木工程學系碩士論文。取自http://ntur.lib.ntu.edu.tw/handle/246246/187707

Alt, R. &Zimmermann,H. (2001). Introduction to special section – business models. Electronic Markets, 11(1): 3–9.

Aylen, J. (2010). Open versus closed innovation: development of the wide strip mill for steel in the United States during the 1920s.R&D Management, 40(1): 67-80.

Caerteling, J. S., Halman, J. I. M.,& Dorée, A. G.(2008). Technology commercialization in road infrastructure: how government affects the variation and appropriability of technology.Journal of Product Innovation Management,25: 143-161.

Chesbrough, H. W. (2003).Open innovations:the new imperative for creating and profiting from technology. Boston: Harvard Business School Press.

國際替代計量

開放式創新與新事業發展策略－以碳纖維複合材料於土木建築補強之應用為例

全文下載

主題瀏覽