傳統製造業轉型製造服務化關鍵因素之研究-以W公司為例

製造業與服務業的界線，已慢慢難以釐清，製造業已漸漸轉型為帶著服務化的製造生產，不再是單純的製造產業。為了因應客戶與服務上有更強烈的需求，傳統製造業更需要將服務與產品整合，以更加創新、創意面對轉變，創造新的價值。本研究針對傳統製造業轉型製造服務化關鍵因素做研究，以W 公司為研究對象，採用「網路層級分析法」、「決策實驗室法」等方法，透過專家問卷及相關文獻資料探討，建立出 5 個構面以及 15 項準則，使用「決策實驗室分析法」找出確認各個準則之間的因果關係，再以「網路層級分析法」確定準則之重要度排列順序，從中分析歸納轉型製造服務化之關鍵因素，再根據歸納出之關鍵因素，提供W 公司未來電線電纜之銷售及生產策略參考。

關鍵字

製造服務化；決策實驗室法；網路層級分析法

並列摘要

The boundary between the manufacturing and the serving has gradually become difficult to clarify. The manufacturing has gradually transformed with servitization of traditional manufacturing . In order to respond to the stronger demands of customers and services, traditional manufacturing needs to integrate services and products, changes with more innovation and creativity, and create new value. This research focus on the critical factors for servitization t of traditional manufacturing . It takes W company as the research object, Decision Making Trial and Evaluation Laboratory (DEMATEL) and the Analytic Network Process (ANP) are the main research method. Firstly, identify and create five facets and 15 criteria through the literature review. Secondly, in order to understand the impact and importance, expert questionnaire survey help to draw a network diagram based on key factors. Based on the key factors summarized, it provides a reference for the sales and production strategy of W company's future wires and cables.