摘 要 進入二十一世紀知識經濟時代,高科技產業的發展已是台灣未來經濟發展的命脈,而價值(Value)是企業或組織生存以及創造競爭優勢的必要條件,以科技為本的公司能保持成功,端賴他們不斷創造高價值之「新世代產品」,及相關衍生產品的能力。但新產品開發失敗率相當的高,如何降低新產品開發風險及提昇產品價值,已是現今企業最大的挑戰。 為解決上述問題,本研究參考相關文獻及筆者實際從事國防武器系統研發經驗,將新產品開發與價值鏈觀念結合在一起,彙整出「新產品開發價值鏈模式」。本模式將新產品開發依照流程特性,區分成「需求確認」、「研究發展」及「量產上市」三階段,再依據每一階段不同之研發價值活動(Value Activities)做價值分析,建立每一階段不同之價值模式,使新產品開發作業融入價值鏈的觀念,以降低新產品開發風險,提昇產品價值。最後以中科院之武器系統開發為例,驗證本研究模式之可行性。
ABSTRACT In the knowledge economic age of 21st century, high-tech industry development is the key to Taiwan economic growth. Value added product is necessary for competitive advantage in an enterprise or organization. A successful company will dependent on their high value added new products. However the failure rate of the new product development is high. How to reduce the risks of new product development and improve their added values is an important challenge. In order to study the concept of product development and value chain, we refer to the documentation a case study from the national defense research center and other related literatures. The new product development procedures begin with new product identification, research and manufacture. Value analysis is done on every stage. Early value chain design and development reduce risks of hight cost new product and promote products value. Finally, we illustrate our model by a case study from the weapon system development of the Chung-Shan Institute of Science and Technology.