汽車業經銷商管理資訊系統建置影響因素之研究

A Study on the Factors of Implementing Dealer Management System in The Auto Industry

李重賢(CHUNG-HSIEN LEE)

指導教授 ： 皮世明

中原大學/商學院/資訊管理研究所/碩士(2005年)

https://doi.org/10.6840/cycu200500527

摘要

論文摘要
二十一世紀是全球化、數位化與快速化的時代，隨著全球化的競爭壓力以及供應鏈管理的發展，企業過去單打獨鬥的方式已經無法面對今日快速變化的環境，企業之間的競爭已由個別企業的競爭轉變為供應鏈間彼此的競爭。供應鏈成員間的合作程度決定了該供應鏈的競爭力；而夥伴關係的管理與跨組織資訊系統建置的成功與否，則決定了決定供應鏈成員的合作程度。
本研究以探討汽車製造業銷售通路體系之經銷商管理資訊系統建置影響因素為研究標的，試圖從經銷商與製造商的角度去探討各成員觀點，從而了解一個跨組織資訊系統之建置影響因素為何，期能以文獻探討及專家個別訪談的方式，探就台灣汽車產業供應鏈上經銷商管理資訊系統的建置之影響因素，在掌握此影響因素後並導引出相關管理意涵，對實務界提出建議，希望本研究成果能為產業界、學術界提供有效的助益。
本研究共分為五個章節，第一章緒論，包括：研究背景與動機、目的、研究範圍、流程及論文架構之描述。第二章文獻探討，分別就汽車業現況介紹說明、探討夥伴關係管理之理論、類型、利益及跨組織資訊系統之定義與建構理論與汽車業經銷商系統之功能做探討性說明。第三章提出研究方法、研究架構、研究變數與方法及研究個案簡介及訪談問卷設計。透過深度訪談的方式，將個案公司的系統建置影響因素加以分析、整理、歸納，提出資訊系統建置所要考量的各項要點及配合措施。第四章針對個案深入訪談後，所取得之寶貴資料，分別就單一個案做個別分析，再整合個案做整體綜合分析，彙總取得個案研究發現與成果。第五章根據第四章所分析得到的研究發現與成果，彙整得到研究結論及建議，並進而對本研究之研究限制加以說明，以便對未來的後續研究提出必要的建議。
研究結果發現，在汽車業中建置經銷商管理資訊系統的影響因素，在組織方面有：競爭環境、產業供應鏈、組織因素。合作方面有：經濟利益、政治權力、作業流程、激勵誘因。在技術方面則有：網際網路的發達，資訊基礎建設的完備，專案管理能力以及資訊系統的特性。而就該影響因素的因應對策、解決方案以及個案建議分別為，在組織方面有：申請政府科技專案補助、引進外來技術或尋求國內外專業廠商協助、中實傳輸建立供應鏈介面資料的傳遞、採專案組織來執行專案計劃、以女性具跨組織良好關係者為跨組織的溝通是較佳方案；在合作方面有：面對不合作的外包廠商，以積極掌握主導權及尋求其它替代方案以做為策略手段、利用系統導入的機會，間接的建立其相關基礎建設及內部作業管理、以激勵誘因，實質獎勵及懲罰措施，來督促成員完成專案目標、以專案主導者來整合意見，溝通協調各方意見與作業流程、必要時以政治力介入主導專案，排除一切的障礙；在技術方面則有：以整體的角度來思考專案的建置範圍、利用專業公司及人員的加入合作取得技術與領域知識、加強人員的教育訓練、對專案主管付予不同階段的任務責任、系統的操控性可先行採配合適應，日後再調整或由時間來使使用者適應之。此外，對於汽車業的經銷商管理資訊系統的建置，亦發現製造商與經銷商雙方因政治權力分配的問題，而使得雙方對該系統的建置範圍有許多不同的看法。

關鍵字：夥伴關係管理、跨組織資訊系統、汽車業、經銷商管理資訊系統

關鍵字

經銷商管理資訊系統 ； 汽車業 ； 跨組織資訊系統 ； 夥伴關係管理

並列摘要

ABSTRACT
The 21th century is an era full of globalization, digitalization and speed. With the pressure from global competition and the development of supply chain management, the way of enterprises struggling by single had been unable to confront the fast change in the present. Thus, the competition among enterprises had been transformed from the type of the respective match into the one among supply chains. The degree of collaboration of nodes among supply chains will determine the competition edge of theirs. Plus, the degree of collaboration of nodes among supply chains depends on whether the implementation of Partner Relationship Management and Inter-Organizational Information System is successful or not.
The thesis mainly focused on factors of implementing Dealer Management System of auto manufacturer market channel system. It aimed to dig out their points of view from the phase of dealers and manufacturers; and allowed you to understand what factors of the implementation in an Inter-Organizational Information System actually are. The purpose is to exploit factors of implementing Dealer Management System of auto industry supply chain in Taiwan expectedly by way of literature review and personal interview with professionals. Next, it will provide practitioner circles with suggestions that it will bring out useful managerial innovation after you take good control of those factors. At last, hope the industrial circles and academic circles would benefit from it, respectively.
The thesis consisted of 5 chapters. The 1st chapter is Introduction, including background, motive, purpose, scope, process flow of the thesis and the overview of its structure. The 2nd chapter is Literature Review, including introduction to the current auto industry, the theory, the type and the benefit of Partner Relationship Management, the definition and construction theory of Inter-Organizational Information System and the function of the auto dealer system. The 3rd chapter is to give a brief descriptions to the thesis methodology, the thesis structure, the thesis variance, and the method and the case study, and the design of the interview questionnaire. In addition, it will present the key measures and solutions to what the implementation of the information system conveyed through in-depth interview along with analysis, sorting and conclusion of factors of the system implementation for the company in the case study. The 4th chapter is to undergo respective analysis with the precious data from the in-depth interview in the case. Then, summarize to get the finding and the result of the thesis via case integration and overall analysis. The 5th chapter is to summarize to get the conclusion and make suggestions on the basis of the finding and the result of the thesis deriving from the 4th chapter. Moreover, it will give a remark on the constraint of the thesis and make necessary suggestions for the reference of post thesis.
The thesis results into 3 categories of factors of implementing Dealer Management System of auto industry : organization, collaboration and technique. As to the organization, they are competition environment, the supply chain of the industry and the organization factor. As to the collaboration, it consists of economical benefit, political power, operation flow and stimulation factor. As to the technique, there are progress of the internet, maturing of information infrastructure, capability of the project management and characteristics of the information system. As far as strategic actions, solutions and suggestions of these factors are concerned, in the organization phase, there are apply to subsidies of governmental technique project, import foreign technique or search for the assistance from local and foreign professional vendors, set up accurate data transferring from the interface of the supply chain, perform the project plan by way of the project organization, assign the female supervisor with good relationship in the organization to be inter-organization intermediary. In the collaboration phase, there are to determine the strategic means via taking ingressive control of dominion and search for alternatives, to indirectly construct infrastructure and relative interior operation management through the timing of the system implementation, to urge project members to complete the target through measures of stimulated incentives, substantial rewards and punishments, to allow the project leader to be an intermediary to collect, integrate and communicate with various opinions and operation flow; if necessary, he can dominate the project by political power to remove all obstacles. In the technique phase, they are to think the implementation scope of the project from the overall view, to get the professional technique and domain knowledge via the professional company recruitment and alliance, to reinforce employee training, to allot missions and give responsibilities to the project supervisor at different stages, to allow the user to be used to control system operation and tune afterwards, or let them adapt to the current status with the time passing by.
Keywords：Partner Relationship Management、Inter-Organizational Information System、Auto Industry、Dealer Management System

並列關鍵字

Partner Relationship Management ； Inter-Organizational Information System ； Auto Industry ； Dealer Management System

參考文獻

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