中國大陸區域經濟板塊與城市定位對投資風險度影響之研究－台商傳統製造業、高科技產業與服務業之比較

China's Regional Economic Blocks and City Positioning with Degree of Investment Risk - Comparison among Traditional Manufacturing, High-tech and Services Industries in Taiwanese Businessman's Enterprises

詹堯婷(Yao-Ting Chan)

指導教授 ： 呂鴻德 ； 張光正

中原大學/商學院/企業管理研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200239

摘要

中國大陸經濟快速成長，由世界工廠轉變成世界市場，經濟實力與影響力在國際地位大幅提升，成為全球投資的熱土，其中區域經濟發展為中國大陸經濟成長的重要引擎。台商投資中國大陸始於80年代，共同歷經中國大陸經濟蛻變的過程，而中國大陸幅員廣闊，各地區間的投資環境特性與經濟發展情況不盡相同，又中國大陸重要區域經濟板塊與城市發展前景，隨中國大陸城市經濟成長狀況與政策支持而有所轉移，因此台商投資中國大陸不同的區域經濟類型、城市定位與企業屬性將面臨不同的投資風險。
有鑑於此，本研究欲探究台商投資中國大陸區域經濟板塊、城市定位與投資風險度之影響，依據文獻探討，選出相關變數加以研究，包含（1）區域經濟板塊類型分為「市場導向型」與「政策導向型」；（2）城市定位分為「城市發展階段」與「城市屬性」；（3）投資風險度分為「社會風險度」、「法制風險度」、「經濟風險度」、「經營風險度」；（4）台商企業屬性分為「傳統製造業」、「高科技產業」、「服務產業」。透過問卷調查方式，以台商企業屬性進一步檢視其中差異，回收有效問卷共596份進行統計分析，經歸納研究結果得到以下結論：
1. 中國大陸市場導向型、政策導向型區域經濟板塊與投資風險度有顯著差異，分別以市場導向型的珠三角經濟區、政策導向型的北部灣經濟區之投資風險程度較高。
2. 中國大陸不同區域經濟板塊類型與投資風險度有顯著差異，其中以市場導向型區域經濟板塊之投資風險度高於政策導向型區域經濟板塊。
3. 台商投資城市發展階段對投資風險度有顯著差異，其中以高人均所得城市之投資風險度明顯大於低人均所得城市。
4. 台商企業屬性在市場導向型區域板塊、定位發展階段城市有顯著差異；政策導向型區域板塊與定位屬性城市則無顯著差異。
5. 台商企業屬性類型在投資風險度有顯著差異，其中高科技產業之投資風險程度明顯高於服務產業。

關鍵字

台商企業屬性 ； 投資風險度 ； 城市定位 ； 區域經濟板塊

並列摘要

As a result of China's economic rapid growth, China has become world market from the factory of the world. China's economic strength and influence in the international status significantly improved, so it becomes a hotspot for global investment. In fact, regional economic development is as an important engine of China's economic growth. Taiwanese Businessman investment in China began in the 1980s, and experienced China's economic transformation process. But China is a vast territory, each region with different investment environment characteristics and economic development. And China's important regional economic blocks and city development prospects will be transferred with regional economic growth conditions and policy support. Therefore, Taiwanese Businessman invested in any China's regional economic blocks type, each city positioning and business enterprises will face different investment risk.
This study therefore aims to explore China's regional economic blocks and city positioning with degree of investment risk. Related variables are selected in this thesis, it including：（1）regional economic blocks are divided into ‘market-oriented type’ and ‘policy-oriented type.’（2）City positioning is classified into ‘city development stage ’and ‘city attribute.’（3）Degree of investment risk contain ‘degree of society risk’, ‘degree of legal system risk’, ‘degree of economics risk’ and ‘degree of operation risk.’（4）Taiwanese businessman's enterprises contain ‘traditional manufacturing’, ‘high-tech’ and ‘services’ industries.
This research adopts a questionnaire survey which recycles effective 596 and finds that ：（1）There is a significant difference between market-oriented type of regional economic blocks and degree of investment risk. And there is a significant difference between policy-oriented type of regional economic blocks and degree of investment risk. The higher of degree of investment risk are Pearl River Delta Economic Zone and Guangxi Beibu Gulf Economic Zone.（2）There is a significant difference between unlike regional economic blocks and degree of investment risk. The degree of investment risk of market-oriented type is especially higher than policy-oriented type.（3）There is a significant difference between city development stage and degree of investment risk. The degree of investment risk of high real GDP per capita city is especially higher than low real GDP per capita city.（4）Significant difference are found between market-oriented type of regional economic blocks and city development stage in different Taiwanese businessman's enterprises. And not significant difference are found between policy-oriented type of regional economic blocks and city attribute in different Taiwanese businessman's enterprises..（5）There is a significant difference between Taiwanese businessman's enterprises and degree of investment risk. The degree of investment risk of high-tech industry is especially higher than services industry.

並列關鍵字

Degree of Investment Risk ； Taiwanese Businessman's Enterprises ； City Positioning ； Regional Economic Blocks

參考文獻

10.蔡昌言（2011），台商投資中國大陸之政治經濟分析，台北：智勝出版社。

11.鄧家駒（2000），風險管理，台北：華泰文化事業股份有限公司。

3.台灣區電機電子工業同業公會（2011），十二五規劃逐商機：2011中國大陸地區投資環境與風險調查，台北：商周編輯顧問。

4.台灣區電機電子工業同業公會（2010），新興產業覓商機：2010中國大陸地區投資環境與風險調查，台北：商周編輯顧問。

5.台灣區電機電子工業同業公會（2009），兩岸合贏創商機：2009中國大陸地區投資環境與風險調查，台北：商周編輯顧問。