- 學位論文
智慧型手機打卡服務於社群網站中之應用
Application of Check-in Service in Social Network Sites
摘要
近年來Facebook打卡服務的使用程度，隨著智慧型手機的銷量而成長快速，也漸漸地改變了人們上網以及與人交流的習慣，但卻發現很少有學者深入探討使用現況，以致無法了解人們使用打卡服務與傳統分享方式在現況、炫耀與讚數間之關係。而在現今眾多社群網站中，尤以Facebook為佼佼者，其所提供之打卡服務也最廣為人使用，因此透過該平台分析人們分享的訊息，可以了解目前台灣人們使用打卡服務的現況，以及打卡與非打卡間之差異。有鑑於此，本研究運用內容分析法針對台灣Facebook中，同時使用打卡與非打卡分享的使用者，分析其打卡與非打卡之分享訊息，共從28位觀察對象中收集1935則訊息，並利用卡方檢定及成對T檢定來比較相關性。本研究結果發現，打卡與非打卡在內容、照片、炫耀以及讚數上皆有差異，而人們在使用打卡前後的習慣並沒有多大的改變，最後本研究提出後續的研究建議。
並列摘要
In recent years, the extent of using the Facebook check-in service, with the sales of smart phones has increased rapidly, gradually changed the habits of the people to the Internet and communication. But few scholars further explore the current using Facebook situation. So there’s no way to understand truely the differences between check-in service and non-check-in service on current using situation, the behavior of show off and the number of likes. In many social network sites, especially Facebook is the leader, the check-in service it the most popular. Therefore, through collecting the messages on Facebook, reasercher can understand the current using situation and the differences between check-in service and non-check-in service.For this reason, this research adopts content analysis to analyze messages from Facebook users who post messages by check-in and non-check-in. This research collect 1935 messages from 28 users of Facebook and use chi-square test and paired T test to compare the correlation. The results found that the differences exists between check-in service and non-check-in service on message content, message photo,the behavior of show off and the number of likes. And also found that there is no much differences before using check-in service and after using check-in service. Finally, this research proposed academic contribution and suggestion.
參考文獻
延伸閱讀
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