雙北市民的公民參與態度－以參與首長粉絲團為例

New Taipei city and Taipei city citizen participation attitude - To participate in the Mayor of fans group as example

劉鈞庭(Jun-Ting Liu)

指導教授 ： 廖秀莉

中原大學/商學院/資訊管理研究所/碩士(2013年)

https://doi.org/10.6840/cycu201300990

摘要

依據過去文獻得知，許多學者推薦政府利用社群網站拉近與民眾之間的距離，民眾確實也希望與政府建立友好關係，而實際情況卻是各縣市首長粉絲專頁的參與人數與實際使用人數差距甚大，故研究目的在於了解民眾的公民參與態度以及參與首長粉絲專頁的調查。經一個月調查後，回收有效問卷137份，未參與119份(87%)，分析結果重點如下：民眾認為首長粉絲團具有行銷首長、言論不中立或者是政治操作手段的特質，所以使用者不願意參與。

關鍵字

首長粉絲團 ； 社群網站 ； 公民參與態度

並列摘要

In the recent years the Facebook users are rapid growing and the fans page of the Facebook has become the popular Self-marketing platform. In this platform, the fans page provides a well system to the end-user, but how to attract consumers to join is the important step for the fans page owner. This study investigates the citizen motivations to join directorate fans page on Facebook. We adopts questionnaire survey, the data were collected from 137 PTT members. After analysis, the results are as follows:
1. Sample characteristics about male (66%), average distribution on Taipei City(50.4%) and New Taipei City(49.6%), ranging from 21 to 30(74.5%), educational background were colleges and universities(66.4%), and non-support a particular political party(57.6%).
2. The cognition factors of citizen participation would affect involved attitude in fan groups.
3. The personal fulfillment factors of citizen participation would affect involved affective in fan groups.
4. The expression and affiliation factors of citizen participation would affect involved behavior in fan groups.
Furthermore, the manager should focus on interaction, reducing political manipulation.

並列關鍵字

Facebook ； Self-marketing ； directorate fans page

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