運用臉書進行旅遊資訊分享之研究

Using the Facebook for Travel Information Sharing

杜瑋婷(Wei-Ting Tu)

指導教授 ： 皮世明

中原大學/商學院/資訊管理研究所/碩士(2014年)

https://doi.org/10.6840/cycu201400356

摘要

假日出遊的風氣，隨著周休二日的實行，國內旅遊的人口快速成長，民眾透過網際網路搜尋旅遊資訊，規劃每週美好的假期，在這樣資訊爆炸的時代，民眾接收旅遊資訊的管道變得寬廣，為了避免旅遊資訊搜尋發生口碑資訊不對稱的情形產生，使用者透過社群網路好友間分享旅遊相關資訊和旅遊遊記風氣為之盛行。
運用社群網站上所分享或創造的旅遊消費資訊，藉由社群共享旅遊資訊做為參考。在社群平台中以臉書為最多人使用的資訊分享平台，本研究主要探討臉書平台造成使用者進行旅遊資訊分享之相關因素進行探討，並以DeLone and McLean (2003) 所提出的資訊系統成功模式 (Information system success model)，衡量社群網站分享旅遊資訊的整體品質 (Overall quality)，針對資訊系統本身，以及使用者分享旅遊資訊之資訊品質和臉書平台所提供之資訊共享服務品質是否對於使用者所感受的認知價值 (Perceived value) 和臉書平台旅遊資訊分享所產生之淨效益（Net benefits）有顯著影響，並採以問卷調查法的方式來探討社群網站臉書平台分享旅遊經驗之使用者做為本研究之實證分析樣本。本研究試圖分析影響使用者採用臉書平台做旅遊資訊分享之因素，來推測影響使用者的行為，以符合旅遊資訊需求者的使用，讓更多社群網站的使用者接受並使用臉書平台作資訊分享。並提供想要轉型或投入旅遊產業的旅遊業者參考。

關鍵字

人格特質 ； 臉書 ； 線上旅遊 ； 資訊系統成功模式

並列摘要

The culture of holiday travel, with weekends implementation, rapid population growth of domestic tourism, people find travel information through the Internet, planning weekly wonderful holiday in this generation of information explosion, people receive pipeline to tourist information much broader, in order to avoid the occurrence of situations reputation tourist information search of information asymmetry generation users to share information about travel and tourism travels through the atmosphere among whom the prevalence of social networking friends.
Using the social network by sharing or to create tourism consumer information, travel information shared by communities as a reference. In the community platform to Facebook is the most widely used platform for information sharing, this study focuses on Facebook platform for tourism caused by the user to explore the relevant factors of information sharing, and information systems to DeLone and McLean (2003) proposed quality of information provided by the Information system success model, measure community site to share travel information overall quality, for the information system itself, as well as tourist information of users to share information quality and whether Facebook platform for users feel the perceived value and net benefits Facebook travel information sharing platform has generated significant impact, and adopt the way questionnaire to explore social networking site Facebook platform to share travel user experience as empirical analysis of samples of this study. This study attempts to analyze the impact of the use of Facebook users a platform to share information on the factors that make travel to speculate affect user behavior in order to meet the travel needs of those who use social networking allow users to more acceptance and use Facebook platform for information sharing. And provides the tourism industry wants to transition into the tourism industry or reference.

並列關鍵字

Personality ； Information systems success model ； Online travel ； Facebook

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