- 學位論文
文化觀光園區標示系統之研究創作
A Study of The Cultural Park Signage System Design and Research
摘要
在全球競爭激烈的觀光產業中，擁有鮮明的旅遊印象增加遊客的喜好度，是每一個觀光景點希望達到的目標。除了發展多元的產業和文化特色提升觀光價值，創造人與空間的溝通媒介，並且此溝通媒介同時具備方便美觀有加強場域精神的功能，也是觀光產業裡面重要的一環。完整的環境標識系統計畫是影響觀光空間是否人性化，讓遊客安心有親切感的關鍵之一。 環境標識在遊客穿梭的觀光場域裡面，具有重要的導引功能。規劃出優良的標識系統計畫，設計出友善的視覺環境，不但能夠使遊客體驗觀光的過程流暢，也幫助心情穩定，遊客不感到迷失和疑惑甚至害怕，更有利於提升觀光環境的品牌形象。 環境標識設計是一門結合多種領域的知識，涵蓋的範圍包括了圖像符號設計，色彩和文字：圖像符號是最直接的溝通和接收，合理的色彩計畫有助於提升品牌形象和觀光場域的和諧度，正確的字體強化指標的易讀性和明確性。 本環境標識系統研究計畫將透過文獻探討，分析歸納指標識別的設計重點和探討如何結合環境標識與文化意象，最後以充滿特殊景觀與文化的桂林陽朔「山水園」觀光景區做為設計創作的個案。將在地的人文特色利用品牌精神導入園區標識計畫，使標識系統富有文化性和功能性。也希望此研究報告和設計案例的分享，可以提供國人標識系統的規劃設計參考，提升環境品質增加視覺美感，在台灣觀光的旅客有更舒適美好的體驗經驗。
並列摘要
In the world’s competitive tourism Industry today, the main priority has always been projecting great and distinct impressions on tourists. Other then developing the value and identity in the multi-industrial and cultural of the country, a media is necessary in enhancing and bringing people closer to the environment, one of the key is Environmental Signage. An effect of a complete Environmental Signage will affect not only the effectiveness of the environment, but the sense of security and friendliness to the tourists as well. An environmental Signage is important in being a guide and navigator to the tourist in an tourism area. Excellent signage systems with friendly visual impact will even help in promoting a tourism area, by providing a smoother flow of travel experience, feeling safe and relax without any interfere of lost and fear. Environmental Signage is a design combination in colors, text/characters and symbol design: Symbols provides the most direct visual interaction and communication, reasonable color scheme will help in harmonized the branding image and the tourism spots, and the right character will ascertain the clarity of the message. The Environmental Signage Research Project will be documented, in discussing the analysis in Design Focal Point, combining the Environmental Signage and Cultural Effect. And Last but not least, the project will be conclude with a case study on “SHAN SHUI CULTURE PARK” of Yangsuo Landscape in Guilin, a tourism area with marvelous scenery and cultural value. Other then signage, cultural and branding value will be considered and combined, to enhance the Environmental Signage design system. Hopefully, the research project and the case study hereby, will be provided as a guidance and example for signage system planning and design in Taiwan. Also to provide a better experience for travelers and tourists, by increasing the quality in environment and value in visual impact.