技術策略聯盟對IC設計領導廠商創新績效之影響

Influence of Techology Strategic Alliance on Innovation Performance in Leading IC Design firms

賴正憲(Cheng-Hsien Lai)

指導教授 ： 陳筱琪

中原大學/商學院/企業管理學系/碩士(2008年)

https://doi.org/10.6840/cycu200800383

摘要

摘要
台灣IC設計業者以快速跟隨者的策略躍進式發展，具有高毛利與高附加價值的競爭優勢，但面對全球化的競爭下，產品的生命週期縮短，研發費用卻大幅提升，尤其以創新、研發、技術為主要競爭力來源之IC設計，更是需要強化自身研發創新能力，以避免在動態的產業環境中被淘汰。是故，越來越多廠商藉由尋求外部的幫助，提升廠商自身研發創新能力，開放式創新模式蔚為趨勢。本研究探討之重點，即是分析廠商參與策略聯盟是否能有效提升其研發創新能力，並以強調創新為競爭力的IC設計業者為研究對象。

本研究透過文獻收集，輔以業界專家之看法整理，選擇適合衡量IC設計廠商研發創新能力之因素，採取資料包絡分析法對IC設計廠商研發創新能力進行評估，再給予改善之建議。最後本研究亦對IC設計廠商研發創新績效與廠商參與策略聯盟積極程度進行相關分析比較，以做為日後IC設計廠商未來採取相關策略之參考依據。

本研究發現，在樣本IC設計廠商研發創新能力效率上有三點發現：（1）以資料包絡分析法衡量IC設計廠商研發創新能力時，最重要的兩項影響因素為產出面的專利權數與營業額；（2）樣本廠商普遍在研發創新能力上仍有改善的空間，其中以研發人員人數及研發費用支出兩方面為多數廠商需要改善的投入項目；（3）所有樣本廠商中，以群聯及原相兩家廠商在研發創新能力上表現最佳，主因在於其規模小並掌握關鍵技術，只需藉助少數重要策略聯盟即可使其表現呈倍數成長。最後，IC設計廠商研發創新績效與廠商參與策略聯盟積極程度的比較分析中，本研究發現雖然兩者間呈現負相關之關係，但另一方面，數據結果顯示廠商參與策略聯盟積極程度與其年平均效率值變動上卻呈現正相關之關係，應可推論出積極參與策略聯盟能有效提升IC設計廠商研發創新能力。

關鍵字

資料包絡分析法 ； 研究與發展 ； 創新能力 ； 策略聯盟 ； IC設計

並列摘要

Abstract
This paper focuses on the relationship between strategic alliance and innovation performance. IC design firms in Taiwan had the outstanding performance in the world wide. Additionally, technology innovateion and R&D ability are the major competitive advanatage in IC design industry. For this reason, how to improve the IC design firms’ innovateion competence has become the target to strive. Therefore, this research investigated the influence of technology strategic analiance on innovation performance. IC design firms in Taiwan are taken to be research targe.
This research which based on the academic point and focused on the aspects of experts arranged the factors that are able to properly measure the innovation performance of IC design firms, evaluated their innovation performance with the data envelopment analysis, and then provided advices of improvement. In the end of this paper, it also shows the comparative analysis between innovation performance of IC design firms and the level of the enthusiasm of attending strategy alliance, in terms of providing the considerable reference for IC design firms to take relative strategies.
The result of this research found three major phenomenon among the innovation performance of IC sample design firms: (1) the most important two factors are “the numbers of patents” and “revenues” in using data envelopment analysis to evaluate the innovation performance of IC design firms. (2) IC design firms have to improve the input issues of innovation performance, including “the numbers of development researchers” and “the costs of development”. (3) Phison and Pixart have the best innovation performance, because that they are small and hold the key technology. By the comparative analysis between innovation performance and the attending degree of strategy alliance, this research found that they are negative relationship. However, the relationship between the attending degree of strategy alliance and the annual average efficiency are positive. Finally, this research found strategy alliance would increace the innovation performance of IC design firms.

並列關鍵字

R&D ； Data Envelopment Analysis ； Innovation competence ； Strategic alliance ； IC Design house

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