摘要
整形美容外科的發展從剛開始的外科修補技術到現在結合許多產業的商業手 法，讓整形不再是視為畏途，其中成功的案例即是韓國觀光整形與文化產業的結合，成 功使韓國的整形醫療成為國際指標。台灣目前致力發展觀光，醫療技術也不亞於其他國 家，若能植入韓國的成功案例，可達到相互加值的目的。研究發現台灣整形美容產業網 站同質性過高，且沒有針對觀光整形部分提供資訊的網站，因此研究動機在於利用網路 無遠弗屆的傳播魅力將台灣的觀光醫療推向國際。 創作方法分成三部份，首先做文獻資料整理，收集整形美容的醫療資訊做彙整、 收集網站設計及圖表設計的規則，從中交叉分析出可供日後創作的資料。其次參考國外 成功案例如韓國高蘭得與IPS 網站的設計方式，最後執行實際創作。創作重點以圖像介 面輔助文字和圖表設計簡化醫療資訊為主，試圖達到跨越語言障礙的網站設計，內容部 份則結合觀光及醫療相關資訊與台灣整形診所做差異化。 創作結論發現台灣在整型醫療觀光的行銷規劃尚不完整，可針對異業結盟的部分 做更完善的行銷規劃如交通、旅行行程安排、翻譯公司等，並於網站中具體呈現，藉以 吸引國際消費者。最後本創作的貢獻則在於訂定一套與觀光整形美容相關之圖像介面及 圖表化的醫療內容，且將手術內容利用向量、動畫方式呈現，達到不過於寫實的地步且 無隱私權的爭議產生的觀光整形醫療網站。
並列摘要
It is a well known fact that plastic surgery has become a trend around the world and the operation technique is getting better so that patients are no longer afraid of suffering such pain. In addition to that, some countries promote medical tourism to attract international customers. In recent years, Taiwan has put a lot of effort towards medical tourism and medical treatment, which is as good as other countries, but we don’t have good enough marketing for medical tourism. Another of my main points is that through a website it has the power of an economic commercial media for marketing into the far-reaching world. However, Taiwan’s plastic surgery websites are not so concerned about international internet surfers with many of these websites being similar with each other and without a unique marketing selling point. Korea is one of the successful cases in plastic surgery which perfectly combines plastic surgery with other business such as tourism, translation companies. Besides that, they provide a friendly website with GUI (graphic user interface) and illustrations for helping international customers to understand. According to Korea cases, my website design focus on GUI (graphic user interface)design helping readers realize text contents and simplifying medical information with diagrams in order to bridge the language barrier. The creation research contains three steps. First of all, collect plastic surgery information, website design rules and diagram designs in order to find available elements for future creation purposes. Second, find successful website design cases such as Grand or IPS Surgery Company for example. Finally, design a plastic surgery website. Overall, my website design contributes to a GUI system for plastic surgery, simplify medical information and some illustration operational animation, also design some marketing tourism information.