使用者對於先進駕駛輔助系統接受度之研究

Factors Influencing the Acceptance of Advanced Driver Assistant System

張奕凡(Yi-Fan Chang)

指導教授 ： 廖秀莉

中原大學/商學院/資訊管理研究所/碩士(2021年)

https://doi.org/10.6840/cycu202100383

摘要

本研究以探討使用者對於汽車先進駕駛輔助系統(ADAS)的採用意圖，以及影響其意圖之因素為研究目的，並透過創新擴散理論為使用者的個人創新特質分類，以及依駕駛經驗將使用者分類，了解不同特質類型及駕駛經驗的使用者在對於先進駕駛輔助系統(ADAS)的採用意圖上是否有差異。除了創新擴散理論中的相對優勢、相容性、複雜性、可試用性及可觀察性，本研究也加入了知覺風險中的財務風險、功能風險及身體風險與環境變數中的人際影響及外部影響作為研究變數，以探討對於採用意圖構成的影響。研究結果顯示，相對優勢、相容性、可試用性、人際影響及外部影響對於採用意圖有正向的顯著影響，功能風險及身體風險對於採用意圖有負向的顯著影響，並且使用者不同的個人創新特質及駕駛經驗也在對採用意圖的影響上具有差異。期望該研究結果可以提供車商開發相關車輛及政府研擬相關政策時的參考與建議。

關鍵字：先進駕駛輔助系統,創新擴散理論,知覺風險,環境變數

關鍵字

先進駕駛輔助系統 ； 創新擴散理論 ； 知覺風險 ； 環境變數

並列摘要

The purpose of this study is to discuss the users’ intention of Advanced Driver Assistance Systems and what are the reasons of the influence. Classify the individual innovation characteristics for users through Diffusion of Innovation Theory, to find out if there is any difference between the users’ special quality and driving experiences. Apart from the relative advantage,compatibility, complerity, triability and observability of the Diffusion of Innovation Theory, this study also added perceived risk which including financial risk, functional risk and body risk , also environment variables that includes interpersonal influence and external influence as research variables to discuss the effect of the users' intention. The results have shown that the relative advantage, compatitility, triability interpersonal influence and external influence have a positive and significant impact on users' intention. Contrarily, functional risk and body risk make negative impact, also different individual innovation characteristics and driving experience disturb the users’ intention. It is expected that the results of this study will povide suggests and reference for development of vehicle manufacturing company and the policy discussion of goverments.
Keywords: Advanced Driver Assistance Systems, Diffusion of Innovation Theory, Perceived risk, Enviroment variables.

並列關鍵字

Advanced Driver Assistance Systems ； Diffusion of Innovation Theory ； Perceived risk ； Enviroment variables

參考文獻

英文文獻：

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