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  • 學位論文

激勵因子對價值共創之影響

Effects of Motivational Factors on Value Co-creation

指導教授 : 李正文

摘要


摘要 由於缺乏員工和組織間價值共創的相關研究,本研究以英國知識密集型之中小企業為例,探討企業以價值共創增進企業創新能力背後真正的激勵因素。透過線上問卷工具來蒐集英國知識密集型的企業數據,並以量化分析的方式處理調查結果。問卷有97個有效問卷,實證結果顯示,企業名聲、知識自我效能和組織獎勵是價值共創的顯著因素,而幫助他人的成就感和管理支持這兩項因素則為不顯著。基於這一實證結果,提出了與馬斯洛理論和競爭價值架構相關的管理意涵,以幫助英國知識密集型之中小企業加強組織內部的價值共創過程。

並列摘要


ABSTRACT Given the paucity in the current research on value co-creation between employee and organization, this research addresses what real incentives behind a value co-creation to enhance innovation capability in the context of knowledge-intensive firms in the UK, with an emphasis on SMEs. Quantitative method was implemented using online survey tool to collect data from knowledge-intensive firms in the UK. With 97 valid respondents, the empirical findings show that while reputation, knowledge self-efficacy and organizational rewards are found to be significant factors of value co-creation whereas enjoyment in helping others and management support are proven to be non-significant factors. Based on this empirical result, the managerial implications that relate to Maslow’s theory and competing values framework are proposed to help knowledge-intensive SMEs based in the UK enhance the value co-creation process inside the organization.

參考文獻


REFERENCES
Aaker, D. A., Kumar, V., & Day, G. S. (2005). Marketing research. Brisbane: Wiley.
Agrawal, A. K., & Rahman, Z. (2015). Roles and Resource Contributions of Customers in Value Co-creation. International Strategic Management Review, 3(1), 144-160.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184.
American Psychological Association (2017). Ethical Principles of Psychologists and Code of Conduct. Retrieved from: https://www.apa.org/ethics/code/ethics-code-2017.pdf

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