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  • 學位論文

佳世達科技公司之企業刊物創作

Enterprise Publications Design of Qisda Corporation

指導教授 : 朱嘉樺

摘要


就現在的電子數位時代,期刊不僅可以用來宣傳公司的產品與服務,更是強化公司品牌認知和凝聚員工的向心力的工具。這也就是許多大型企業組織中必須設有內部刊物的原因,這類內部刊物的用途不只是讓員工知道公司的產品內容,或是公司內部的政令福利傳達,更是用來進行內部溝通,讓員工對自己的企業認識更深一層的重要工具。 如今,許多公司停掉了原本的紙本內部刊物,改用傳遞訊息簡易的電子報。這些企業內部網路系統,卻達不到原本的增進溝通目標,反而多半是視為傳遞訊息的佈告欄。因此每家好公司都應該維持自有的內部刊物以傳達企業組織的核心價值。 為了讓新進員工更能增進對公司的認識了解,本創作研究內容以打造工作生活平衡的型態來介紹佳世達科技公司的環境制度,並延伸至員工福利與身心健康等層面進行設計創作,希望能帶給公司內部讀者不一樣的閱讀經驗。

關鍵字

企業刊物

並列摘要


The society of nowadays is the era of digital age, publications are not only can be used to promote the company's products or services, but also to strengthen the company's brand awareness and cohesion of the staff's centripetal force. This is why so many enterprises have their own internal publications. This kind of internal publications are not only to let employees know about the products of this company, some internal policy and the benefit information but to enhance the internal communication effect. This is also an important tool to let employees know about their company. Nowadays, so many companies change their original publications to Newsletter from company’s intranet. This kind of Newsletter seems quite simple and just for deliver information of company. It can’t make any communications with all parts of the company. Accounting to this situation, all companies need to own their publications to deliver their own core value of organizations. In order to let new employees more able to understand about company. This creation will take the environment of Qisda corporation for example and focus on the topic of a balance between work and life. Then take this publication extend to employees’ benefit information, physical and mental health. Hope can bring the new reading experience for the employees of company.

並列關鍵字

Enterprise Publications

參考文獻


葉庭伊(2012),《台北市藝文咖啡館書籍設計創作》,中原大學商業設計學系碩士學位論文。
揚迪耘(2009),《書籍裝幀與編排設計之研究-以設計類企劃採訪報導書籍為例》,國立臺灣師範大學設計研究所碩士論文。
中文書籍
呂立人、呂敬人 譯 (2013),《杉浦康平的設計世界》,生活‧讀書‧新知 三聯華店
黃立萍、陳映璇 譯 (2016),《版面設計&製作 運用圖解》,良品文化館

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