鶯歌陶瓷博物館「紫砂漫遊·聚焦臺灣」特展之《茶顏觀器》互動展示設計創作

近幾年博物館的展覽形式，深受多媒體技術影響，與互動多媒體形式結合的展覽，更能提高觀眾興趣，本創作研究是與鶯歌陶瓷博物館合作之互動展示設計，為「紫砂漫遊．聚焦臺灣」特展中的「茶顏觀器」展區；館方希望將傳統宜興紫砂茶壺文化，結合互動多媒體技術，形成一具多元與互動性的展覽，藉此打破大眾對紫砂茶壺的印象。本創作研究透過文獻探討，具體整理博物館、互動多媒體、資訊圖像以及宜興紫砂茶壺各面向的討論，並且透過案例分析，得知互動多媒體目前是如何應用於展覽上，從上述兩者，獲得整體創作的規劃和執行。茶顏觀器展區為四部分，依序為茶顏觀器互動遊戲、賞茶壺、製茶壺、識茶壺，互動遊戲依循介面設計原則，並結合影像辨識技術，透過奇幻童趣的視覺介面，呈現虛實交錯的互動性，而後三者是將傳統紫砂茶壺文化的形制、製程、部件以資訊圖像形式呈現，並與AR擴增實境、影像辨識技術、QR-Code作結合，展出後獲得良好反應，希冀本創作研究之創作過程與結果，能作為往後業界與學界對互動展示設計之參考依據。

關鍵字

互動展示設計；跨媒體；宜興紫砂壺文化

並列摘要

In recent years, the exhibition mode of museum has been deeply impacted by multimedia technology. An exhibition combined with interactive multimedia can more motivate audience’s interest. This research is an interactive exhibition design of 《Fundamentals of Tea and Teaware》in the exhibition Journey of The Zisha Teapot to Taiwan and Beyond, in cooperation with Yingee Ceramics Museum. The museum expects to combine traditional culture of Yixing zisha teapot with interactive multimedia technology, to facilitate a multi-element and interactive exhibition, and to break the impression of Zisha teapot. In this research, literature review to specifically summarize each perspectives of museum, interactive multimedia, infographic design, and Yixing zisha teapot; case analysis to understand how interactive multimedia is currently applied to exhibition; From the above to acquire the overall creation programme and implementation. 4 sections in Fundamentals of Tea and Teaware: interactive games, viewing the appearance, making the teapot, and learning in structure. Interactive games: to display interaction between reality and fiction via fantasy visual interface, following interface design principle and combining image recognition technology. The last three: to display form, process and parts of traditional zisha teapot culture via infographic design, and combine with Augmented Reality, image recognition technology, and QR-Code. Positive responses are received after exhibition starts. The research process and result of this research are expected as a future reference of interactive exhibition design in industry and academia.