以多階層協商機制探討產品協同設計衝突問題

Using Multi-Stage Negotiation Approach to Resolve the Conflict Problem of Product Collaborative Design

姚嘉瑋(Chia-Wei Yao)

指導教授 ： 饒忻

中原大學/電機資訊學院/工業與系統工程研究所/碩士(2009年)

https://doi.org/10.6840/CYCU.2009.00857

摘要

近年來由於全球化經濟市場結構的急遽變化，企業的競爭策略已經轉型為以顧客需求為導向的產品設計與製造策略。制訂一套分散式產品協同設計運作機制，進而有效達成企業中心廠、客戶與供應商之間的產品設計；藉此縮短新產品開發設計的時間，提昇企業競爭力。
透過協商可以有效的處理複雜的設計流程以及設計過程中產生的衝突問題，但是在考慮設計鏈中設計者之間的流程架構時，已無法透過傳統的雙邊協商來進行。因此，本研究以多階層協商架構為主，模擬具備立場強弱差異的協商參與者採取不同的協商戰術來達成產品的各項設計規範，並針對現今台灣產業中客戶、製造廠與供應商之間的產品合作開發模式發展三種不同的協商流程架構，最終找出十三種的三方強弱組合最佳的協商模式以及協商戰術的組合，探討製造廠在協商過程中的效益變化以及分析各協商戰術帶來的影響，藉此研究結果可作為企業進行協同設計時的參考依據。

關鍵字

協商 ； 立場強弱 ； 協同設計

並列摘要

Because of the rapid changes in global economy structure, enterprise’s competitive strategy has been transformed into the customer-oriented demand for product design and manufacturing strategies. Therefore, the development of the operating mechanism of a distributed collaborative product design is necessary. It helps to do the product design effectively among customer, manufacturer, and supplier, and then to shorten design time and enhance the competitiveness of enterprises.
In order to effectively address the complex design process and resolve the conflict problem of the process, a negotiation approach can be used. However, the flow structures between partners in the design chain can not be conducted using a traditional bilateral negotiation. Therefore, this study will use a multi-stage negotiation framework with the consideration of taking a strong-or-weak position for each participating designer in different negotiation tactics to achieve the agreement of product design specifications. In addition, this study develops three different models for the current product development among customer, manufacturer, and supplier in Taiwan's industries. Moreover, this study finds 13 kinds of combinations of strong-or-weak position taking for three partners to negotiate in a collaborative product design framework. This study also explores the change of the enterprise’s profit and analyzes the impact of the negotiation tactics. We believe that the results of this study can be served as a reference of the collaborative product design between enterprises.

並列關鍵字

Collaborative Design ； Negotiation ； Strong- or- weak Position

參考文獻

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