- 學位論文
Taiwan Nikon旗艦店之空間設計研究
The design studies of Taiwan Nikon Flagship Store
摘要
本研究是以旗艦店設計為探討核心，透過資料的搜集，了解相關產業的歷史與現況、行銷通路與相關旗艦店理論，以得出企業設立旗艦店的目的，並透過相關旗艦店案例研究分析，從中獲得規劃設計的參考依循。經規劃構想對企業進行提案與建議，並完成實質設計。本設計之研究範圍，主要是以國詳貿易股份有限公司位於台北市台儀大樓一樓，60坪之室內空間為主。本案希望藉由旗艦店的設計達到以下目的，一、藉由旗艦店之設計成果創造多樣的體驗行銷氛圍。二、創造影像與多媒體系統整合之旗艦店典範。三、提供消費者一個互動學習與技術交流的平台。由相關案例的分析中了解其特色與優缺點，以獲得本案設計之參考依循，並以體驗行銷的概念及品牌精神的傳達為出發，規劃出符合品牌旗艦店與消費者體驗行銷空間之優質設計，並由以下結論作為後續品牌旗艦店之參考：一、應用展示設計概念及方法營造優質消費空間。二、影像及多媒體整合行銷策略可擴大消費族群及產品多樣性。三、互動教學平台塑造消費者與品牌間的良性互動關係。
並列摘要
This study focuses on Flagship Store Design. The flagship store design plan refer to the collection data, relevant industry history and current situation, relevant flagship store case studies, marketing channels, related theories of flagship store and understanding the set up purpose. Conduct a design proposal to enterprise, and then completed the substantive design to enterprise. The design scope of the study is mainly State Lin Trading Co., Ltd., located on the first floor of Tai Yi Building, Taipei, Taiwan which has 60 level ground indoor space. To utilize this flagship store design to achieve the following purposes: First, create a variety atmospheres of experiential marketing. Second, be the flagship store best model of creation images and multimedia system integration. Third, provide an interactive learning and technical exchange platform for consumers. By the relevant cases analysis to understand the characteristics and advantages and disadvantages, acquires the design reference, embark on the concept of experiential marketing and brand spirit, plan out high quality space design of conformed brand flagship stores spirits and consumer experiential marketing, then draws the following reference conclusions for a follow-up brand flagship store: 1. To take advantage of the demonstration design concept and method to create high quality consumer space. 2. To expand consumer groups and product diversity by image and multimedia integration marketing strategy. 3. To shape excellent brand and consumers interaction relations by interactive learning platform.