百越織繡紋樣應用於精品酒店空間視覺之研究

The study of the Baiyue embroidery patterns applies to the vision in the　boutique hotel

詹宜芳(Yi-Fang Zhan)

指導教授 ： 林昆範

中原大學/設計學院/商業設計研究所/碩士(2016年)

https://doi.org/10.6840/cycu201600510

摘要

百越民族的織繡是中國大陸文化資產的精華之一，但如今它們在現代社會已漸漸被淡忘，因此如何延續成為我們首先該要正視的議題。現今結合文化創意之產業興起，賦予文化新的風貌來達到文化的再現可使它們繼續被關注發展。因此，將少數民族的織繡經由轉化並且導入精品酒店品牌當中，與產業結合也不失為一種延續的方法並且也利於精品酒店與其他相似產業產生差異化，成為吸引旅客前來休憩的引力，最後成為當地最具特色的文化創意住宿空間。
而本研究將藉由案例分析，參考與文化結合之主題的設計，希望找出企業與文化的可連結點，因此選定經轉化設計後之傳統紋樣以及富有深度文化底蘊之設計，並且符合精品酒店沉穩的調性設計案例為主：(1) Hotel dùa(2)老爺行旅(3)西來古鎮。由此三項案例找出設計著力點。
最後作品以少數民族織繡紋樣為主，選擇具民族代表的神話故事紋樣及富有寓意的紋樣，其中包括「魚戲蓮」、「薩天巴」(蜘蛛)、「日月星辰」等等，再加上與漓江煙雨人文渡假酒店的輔助圖形結合，保留織繡應有的元素以現代設計的方式再現。

關鍵字

織繡；文創產業；精品酒店

並列摘要

The embroidery of the Baiyue minority is one of a essence of Chinese cultural assets. Unfortunately, this valuable cultural property has been gradually forgotten in modern society. Therefore, how to operate it sustainably becomes the first priority. Thus, by leading Baiyue minority embroidery into boutique hotel can be the best way to sustain the culture and to creat the local living space at the same time. Also, these discrepancies from others are the essentials which is more attractive for tourists.

Through practical example, this study has found out the relationship between culture and theme design, and has worked out the connection on the industry and local culture. Here, we use the design with these profound cultures as the basis which completely accord with boutique hotel style. Take Hotel dùa, The place and Xilai town as examples to strength this study.

For these works, we took Baiyue embroidery as main patterns which contain the mythology elements of Fish Plays Lotus, Sa Ten Ba (spider), Sun Moon and Stars. And also took boutique hotel branding design as subsidiary patterns so that we can preserve the original culture assets and creat the modern design as well.

並列關鍵字

embroidery；cultural assets；boutique hotel

參考文獻

漢寶德(2014)。文化與文創。台北市：聯經出版公司

姚孝慈(2014)。少數民族傳統服飾紋樣運用於繪本創作之研究，中原大學碩士論文。

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曾文卿(2013)。苗族紋飾應用設計創作，中原大學碩士論文。

參考文獻