後疫情時代臺灣中小製造服務業競爭力個案研究：以奇鼎實業為例

過去的傳統產業是所謂「工廠底」，只管做，不會面對一般消費者。回想創業初期接不到訂單，只能替大廠代工賺工錢。「靠別人吃穿」終究不穩定，決定自己出去接單。靠著一本電話簿，最初是找木材工廠配合，做台灣內銷的生意稍見起色，內銷訂單銳減，就不得不開拓外銷市場。秉著品質好、交貨快、技術佳、服務好，廣受大眾高度喜愛。並在客戶鼓勵下，我們不斷的更新設備，研究發展，不知不覺中，我們得到許多客戶肯定。大多數的新創公司要面對的首要問題，就是資金來源。草創時期的奇鼎實業也遇到相同資金短缺的問題。如果沒有銀行多面向的幫助，就不會有現在的奇鼎實業。銀行提供的協助企業貸款，可以全方位的幫助台灣中小企業。個案研究經過SWOT、企業競爭策略等各項分析，發現奇鼎公司可以在製程（原料 ➝ 製釘 ➝拋光 ➝搓牙➝出產裝櫃)各方面加強，在每一個階段的製程提升效率，以面對後疫情更競爭的全球市場。

關鍵字

製造服務產業； SWOT ；競爭策略；鐵釘； COVID－19 ；奇鼎實業

並列摘要

In the past, traditional industries were the so-called “blood of the factory workers", and they just manufactured products but don’t face the consumers. In the early days of the Qi Ding Industry, it was a fledgling company and most of time it can’t receive orders. It relied on big factories to earn wages from small orders. After all, I decided to go out and develop the market myself by searching on a phone book from Bureau of Telecommunications. I initially sought cooperation from a timber and pallets factory in the neighborhoods. With the decreasing of domestic orders, I had to explore the export market to looking for worldwide market. Due to the good quality, on time delivery, and good service, the Qi Ding Industry is widely loved by the customers. With the encouragement of the customers,we continue to update the equipment and do more research. For a start-up company, the cash flow is the problem. The Qi Ding Industry also encountered the funding problem at first. Without the help of the bank, the Qi Ding Industrial would not exist today. Banks provide assistance to corporate loans, but to help Taiwanese small and medium-sized enterprises in a many ways. After the SWOT Enterprise Competitive Strategy analysis， his study found that the Qi Ding Industry should improve the manufacturing process (raw material ➝ single nail making ➝ polishing ➝ threading nail ➝ nails collated and packaging).