農會農特產品創新之研究：以彰化市農會為例

A Study of Innovation of Agricultural Product of Farmers’ Association：A Case of Chang-Hua Farmers’ Association

張瀚天(Han-Tien Chang)

指導教授 ： 林欣美

國立暨南國際大學/管理學院/兩岸高階主管經營管理境外碩士在職學位學程/碩士(2017年)

摘要

彰化市農會是一個在8年中時期裡穩定中進步並嘗試在農特產品銷售之供銷部門創造更大盈餘的地方農會。彰化市農會盈餘在過去8年內已經達到穩定中的正向成長，但是面臨越來越強勁全球競爭環境與態勢的台灣地方農會，如何因為團隊齊心打拼能夠繼續專業滿足台灣農會組織存在之政治、經濟、教育、社會四大標功能，並有效執行信用、供銷、推廣與保險四種業務。展望未來，彰化市農會在台灣地方農特產品的創新發展是最重也是最急迫需要有經營管理的策略思考與積極作為。
過往的研究是關注考量各項農特產品創新開發的過程，本研究則是採取任何農特產品的創新發展的完整過程其實是涵蓋，整體而言，農特產品創新發展本質原本想要做什麼、過去可以做什麼、現在是做什麼與現在與未來可以做什麼，所以針對彰化市農特產品的創新發展的探究，本研究成果具體如下：
1. 還原並解析彰化市農會在台灣地方農特產品的創新發展本質原本想要做什麼，過去可以做什麼與現在是做什麼。
2. 思考並規劃彰化市農會農特產品的創新發展現在與未來可以做什麼的確切作 為。
3. 提出實務可行的農特產品的新發展建議，以提升彰化市農會經營管理績效。

關鍵字

農會 ； 農特產品的創新

並列摘要

Changhua City Farmers’ Association is a local farmers' association who has made progress in the eight-year period and has tried to create a greater surplus in the supply and marketing department of agricultural products sales. Although Changhua City Farmers’ Surplus has achieved steady growth in the past eight years, but the association is facing a more and more strong global competitive environment. How the team of the associationan work together to continue to meet the Taiwan farmers' political, economic, educational, social standard functions, and carry out the effective implementation of credit, supply and marketing, promotion and insurance of four business. Looking to the future, Taiwan local agricultural products innovation and development is the most important and most urgent need for Changhua City Farmers' Association to have the management of strategic thinking and positive actions as well.
In the past, the research is concerned with the process of innovation and development of agricultural products, but our reseach is looking into the whole process of adopting any innovation and development of agricultural products. On the whole, the nature of innovation and development of agricultural products has to be done, what can be done in the past, what is now doing, and what can be done in the future, so for the innovation and development of agricultural products in Changhua City, the purpose of this study is as follows:
1. To restore and analyze the innovation and development of local agricultural products in terms of what it has to do, what can be done in the past, and what is now doing.
2. To think and plan the innovation and development of agricultural products in Changhua City Farmers' Association in terms of what can be done in the future.
3. To put forward the practical development of agricultural products and propose the new proposals to enhance the management performance of Changhua City Farmers’ Association

並列關鍵字

Farmers’ Association ； agricultural products innovation

參考文獻

一、 中文部分

1、 文崇一、楊國樞（2000）。訪問調查法。社會及行為科學研究法下冊。台北：東華。

2、 王力鈞（2011），基層農會資源環境、競爭優勢與策略影響價值之研究，屏東科技大學農企業管理系所學位碩士論文。

3、 台灣經濟研究院(民90)。台北市萬華、大同地區特色產業調查研究，台北市商業管理處委託研究。

4、 行政院農委會官方網站，http://www.coa.gov.tw/show_index.php。