中國大陸企業國際擴張對於績效的影響之研究-基於企業層級資料之實證研究

過去學者研究企業國際擴張與績效關係時，大多數將焦點放在國際化程度與績效的探討，鮮少探討國際化速度與績效的關係。本研究以亞洲新興市場－中國企業為背景，除了探討國際擴張對於績效的影響外，也將結合國際企業自有優勢與績效的非線性關係，建構新興市場中企業國際擴張策略、自有優勢發展策略。本研究使用的研究方法為固定效果迴歸模型，實證結果顯示，中國企業國際化程度與績效關係呈現S型曲線；國際化速度與績效的關係則是企業國際化速度越快，則經營績效越佳；研發密集度與績效的關係為倒U型曲線；行銷密集度與績效的關係為Ｕ型曲線，除了探討整體的策略外，最後將以中國城市分級探究不同城市間國際擴張、廠商自有優勢與績效關係之異同。

關鍵字

國際化程度；國際化速度；廠商自有優勢；新興市場

並列摘要

The study of international business expansion and Performance Relationship. Most of Scholars focus on the degree of internationalization (DOI) and performance, rarely explore the relationship between the speed of internationalization (SOI) and performance. I choose Asian emerging market, Chinese enterprise as the background. In addition to explore how international expansion influence business performance. We also integrated with the nonlinear relationship between firms own advantage and performance. The purpose is to construct international expansion strategy model, business capability developing strategy model in emerging country. The research methods used in this study is fixed effects regression models. The results show that the relationship between Chinese firm’s DOI and performance presents S-curve. The relationship between Chinese firm’s SOI and performance is positive linear, it means the faster firms international expansion, then the better business performance. The relationship between Chinese firm’s R&D intensity and performance presents inverted U-curve. The relationship between Chinese firm’s marketing intensity and performance presents U-curve. Besides probing the integrated strategy, samples are separated into four different groups based on urban competitiveness. To explore international expansion strategy, business capability developing strategy between different urban competitiveness in emerging country.