社區營造推動社區產業之研究∼以南投永興社區為例

南投縣南投市永興社區是灰面鵟鷹北返中續棲息地，在交通部觀光局叁山國家風景區管理處推廣及維護下，有助於生態保育，但對山坡地開發而言，卻未必是件好事，如高鐵通車、景觀餐廳等，因此，南投市公所及交通部觀光局叁山國家風景區管理處為兼顧生態保育與經濟開發，乃計畫保護區未來的經營管理朝生態旅遊的方式發展，以帶動地方的經濟發展，達到保育與發展雙贏的目標。從永興社區總體營造中，發現社區居民在社區營造中，以社區總體營造三大精神，居民由內而外、由下而上與居民參與等，而社區居民以自動自發、自主性、自覺性的程度，以及社區居民共識形成與能力展現，社區意識、地方參與度越高者對社區產業的正面影響越支持，而對社區產業發展的負面影響認知也愈強。永興社區缺乏區域聯盟套裝旅遊規劃，因腹地不大，產業資源受限於季節與產量，在休閒旅遊景點少與遊客停留時間較短，為使社區永續發展，應拋開地域觀念，與鄰近社區結盟互動、相互合作，以區域合作振興觀念，積極鼓勵各社區組織發展策略或區域聯盟，建立共同發展願景，並規劃社區產業套裝旅遊，開發新的資源。社區營造推動社區產業與文化傳承、生態復育與保育等，來保護這塊美麗境地，提升社區產業，讓社區居民參與社區總體營造，改變社區生活環境與產業，使社區能夠永續經營。關鍵字：社區營造、社區產業、社區居民參與、生態旅遊、文化傳承、生態保育與復育

關鍵字

社區營造、社區產業、社區居民參與、生態旅遊、文化傳承、

並列摘要

Yongsing Community, Nantou City, Nantou County is the temporary habitat of Grey-faced Buzzard Eagle’s returning to the North. Under the popularization, promotion and maintenance of Tri-Mountain National Scenic Area Administration, Tourism Bureau, M.O.T.C., Republic of China (Taiwan), it’s helpful for the ecological conservation, but for slopland development, it’s not entirely a good thing, for example, the inauguration of Taiwan High Speed Rail, and a scenic restaurant, etc. Hence, in order to look after both ecological conservation and economic development, Nantou City public office and Tri-Mountain National Scenic Area Administration plan that the conservation area’s future management and administration should develop toward ecological tourism to propel the local economic development forward, and achieve the win-win goal of conservation and development. From Yongsing Community’s overall construction, I found that in the process of community construction, the community residents have three major spirits of community overall construction that are (1) to do from oneself, and develop outward (2) to start from the low-level organization (such as individuals), and develop upward (such as administrators of village)(3)resident participation; the community residents should have the spontaneous, autonomous, and self-conscious attitudes; the community residents should from a common consensus, and demonstrate the capacity; the higher is the community consciousness and local participation, the higher is the positive influence for the community industry, and the stronger is the cognition of the negative influence of the community industry development. Yongsing Community lacks regional alliance package tour planning. It does not have a large hinterland, its industrial resources are limited by season and output, it has few scenic spots, and the time that tourists stay at this place is short. To reach the community’s sustainable development, people in Yongsing Community should discard the regional concept, form an alliance with the communities in the neighborhood, have interaction with them, cooperate mutually, and take the community cooperation and revitalization concepts to positively encourage each Community to organize the development strategy or regional alliance, and establish the joint development vision; meanwhile, people should plan the community industry package tour and develop new resources. The community construction can forward the community industry, cultural inheritance, and ecological restoration and conservation to protect this beautiful land and promote the community industry; the community residents’ taking part in the community overall construction can change the community life environment and industry, and enable the community to have sustainable management. Keywords: Community construction, community industry, community resident participation, ecological tourism, cultural inheritance, ecological conservation and restoration.