雲林縣麥寮地區國小教師綠色消費態度、綠色消費自我效能與綠色消費行為關係之研究

本研究旨在對雲林縣麥寮地區國小教師的綠色消費態度、綠色消費自我效能與綠色消費行為進行研究。研究工具係參考相關文獻所編製之問卷，內容包含背景變項、綠色消費態度量表、綠色消費自我效能量表、緑色消費行為量表。研究對象為雲林縣麥寮地區的國小教師，採普查的方式，共發出問卷216份、回收211份、回收率為 97.6%，所得問卷以SPSS 24.0軟體進行描述性統計、t檢定、單因子變異數分析、Pearson積差相關分析、迴歸分析等方法，進行資料分析。本研究針對雲林縣麥寮地區國小教師的研究結論如下：壹、綠色消費態度的感受良好，特別是在情感層面；綠色消費自我效能具備中等以上程度；綠色消費行為具備中等以上程度，特別是在重複使用原則。貳、影響綠色消費態度的因素為性別、宗教信仰、有無綠色消費研習或進修經驗；影響綠色消費自我效能的因素為年齡、性別、宗教信仰、有無綠色消費研習或進修經驗、有無環保活動參加經驗；影響綠色消費行為的因素為性別、有無環保活動參加經驗。參、綠色消費態度意向層面與綠色消費行為整體相關程度較高；綠色消費自我效能與綠色消費態度意向層面相關程度較高；教師以綠色消費自我效能與綠色消費行為整體相拒用原則相關程度最高。肆、教師綠色消費態度對綠色消費行為具有正相關，以意向層面最具預測力。伍、國小教師綠色消費自我效能對綠色消費行為具有顯著預測力。陸、教師綠色消費態度意向層面、綠色消費自我效能對綠色消費行為具有正相關，以綠色消費自我效能最具預測力。

關鍵字

綠色消費；綠色消費態度；綠色消費自我效能；綠色消費行為

並列摘要

Title of Thesis：A Study on the Relationship of Green Consumption Attitude, Green Consumption Self - efficiency and Green Consumption Behavior of Elementary School Teachers in Mailiao Township, Yunlin County Name of Institute：Master’s Program of Lifelong Learning and Human Resource Development, Department of Counseling Psychology and Human Resource Development,College of Education,National Chi Nan University Pages：223 Graduation Time：06/2017 Degree：Master Student Name：Yu-Yean Ting Advisor Name：Dr. Horng-Ji Lai Abstract The purpose of this study was to investigate green consumption attitude, green consumption self-efficiency and green consumption behavior of elementary school teachers in Mailiao Township, Yunlin County, and proposed some suggestions for educational organizations for promoting green consumption. The research tool was the questionnaire which referred to reference materials. It included demographic variable, the scale of green consumption attitude, the scale of green consumption self-efficiency and the scale of green consumption behavior. The research subjects were the elementary school teachers in Mailiao Township, Yunlin County. The questionnaires were distributed in the amount of 216 questionnaires and collected 211 questionnaires, the response rate was 97.6%. The questionnaires’ data analysis was processed by SPSS 24.0 of descriptive statistics, t-test, one-way analysis of variance, Pearson product correlation analysis, regression analysis. The conclusions of the study to the elementary school teachers in Mailiao Township, Yunlin County are as follows : 1、The attitude of green consumption was positive, especially in emotions. Green consumption self-efficiency reached medium. Green consumption behavior reached above the medium, especially in the principle of reuse. 2、The factors that effected the attitude of green consumption are gender, religion, the studies or trainings of green consumption. The factors that effected green consumption self-efficiency were age, gender , religion, the studies or trainings of green consumption, the experience of joining the activities of environmental protection. The factors that effected green consumption behavior were gender, the experience of joining the activities of environmental protection. 3、There was the highest correlation between the intention level of green consumption attitude and green consumption behavior. There was the highest correlation between teachers’ green consumption self-efficiency and the intention level of green consumption attitude. Nevertheless, there was the highest correlation between green consumption self-efficiency and the “refuse principle”of green consumption behavior 4. There was positive correlation between the teachers’ green consumption attitude and green consumption behavior, and there was the most predictive ability in “intention level”. 5. There was the significant prediction of the elementary school teachers’ green consumption self-efficiency to green consumption behavior. 6. There was positive correlation of teachers “intention level” and green consumption self-efficiency to green consumption behavior, and there was the most prediction in “green consumption self-efficiency”. Key words: green consumption, green consumption attitude, green consumption self-efficiency, green consumption behavior