生活輔具產業創新商業模式探討

輔具是指協助人們完成日常生活中各種有關食、衣、住、行、育、樂等方面活動的輔助器具。而輔具產品的特性是用量少且多樣性、使用者具有特定身體不方便的需求、需要有人來為消費者介紹及教導使用、必須要提供使用者體驗試用、產品可靠度要求很高、產品設計也要很貼心、要很注重小細節、個性化要夠，絕非一般通用生活用品，人人都已熟悉使用，到處可以購買使用，所以，非常適合深入社區作貼身銷售，提供便利性的購買取得。輔具業者一直缺少一個好的通路和對的商業模式，以提供完整的產品資訊、使用體驗、售後服務。在多方與我合作多年的 B2B 客戶及有經營 B2C 客商，甚至開始在經營 O2O 的客戶，還有正準備進入這個行業的新創業者，大多都在設法找出一個高度整合性的新商業模式。本研究提出一個新的商業模式，這個商業模式可以和現有的商業模式融合，而非對抗，可提供給現有的商營通路，增加更多、更完整、更便利、更有效率的服務。此模式以一統合式購物體驗平台為核心，提供開店者及消費者免費使用，以微型創業方式社區開小型店或者無店鋪式的行動創業。此平台提供線下實體體驗店面專業式產品使用解說及教導資訊。並以多節點式店倉，各店庫存共享，並建立調貨利潤分享機制，透過平台數據分析，即時調貨，即時快速的遞送。在資訊發達的今日，保障消費者的意識抬頭，正適合以創新的Offline & Online + 互聯網思維，以及提供更多的創業可能性，打造出一個多元多向的輔具產品資訊、體驗、銷售、使用經驗反饋製造端增進產品功能商業模式平台的最佳時機。

關鍵字

B2B ； B2C ；貼牌；商業模式；互聯網思維

並列摘要

The Daily Living Aids (Aids to Daily Live, ADL) is to assist people to complete the daily life of a variety of food, clothing, housing, transportation, education, pleasure and other activities of the articles for daily use. The characteristics of the ADL products is small volume and diverse, and most of the user has a specific physical inconvenience needs, highly need people to introduce and teach for the user, have to provide users experience trial, product reliability requirements are very high, product design should be very intimate, should pay attention to critical design, more personalized, not the general universal daily goods, everyone is familiar with the use, everywhere can be used to buy, so it is very suitable for in-depth community for personal sales, to provide convenience the purchase of the acquisition. ADL providers have been lacking a good system connection and business model to provide complete product information, use experience and share, pre-sale & after service. Long term business partners with me for many years, B2B customers and sale with B2C traders, and even began to operate O2O customers, there are ready to enter the industry of new founders, most are trying to find a highly integrated new business model. This study presents a new business model which can be integrated with existing business model rather than fighting, providing existing business channel adding more complete, more convenient and more efficient services. To design to a free using of unified shopping experience platform as the core, providing people who wants to open a small shop or shop-free mobility business. This platform provides offline, in store test use experience, professional product use explanation and instructional information. With multi-node store, all store inventory sharing, and the establishment of transfer cargo profit sharing mechanism, through the platform data analysis, real-time transfer goods, real-time rapid delivery. Today, rising awareness of consumer protection, is just the good timing for innovative Offline & Online + Internet thinking, as well as to provide more entrepreneurial possibilities to create a multi-directional accessory product information, experience, sales, use of experience feedback to create products to enhance product features business model platform.