模組化策略與平台領導力的配適組合

在開放式創新下，企業必須懂得善用外部資源，將經營模式作為一個平台(Chesbrough, 2006)，再利用模組化的特性建構平台，而不同的模組化操作元，也會影響其平台領導力。本研究將相關的學術討論進行實務上的驗證，並提供企業在發展上的具體建議。本研究根據八項模組化操作元與四項平台經營準則(Baldwin & Clark, 2000; Chou & Hung, 2008; Gawer & Cusumano, 2002)，並將企業以五年為限區分為既存企業與新創企業，利用典型相關分析找出其配適組合，提出具體建議給既存企業未來發展的方向，也幫助新創企業快速融入平台，實踐開放式創新的精神。研究結果發現，既存企業著重於替代模組來使平台多元化，利用自身優勢來整合平台廠商。而新創企業則透過分裂模組來建構系統，以替代與移除模組標準化、簡化系統，減少研發及維護成本，並透過反向模組隱藏核心技術，將資金投資於特殊技術，以整合平台廠商。

關鍵字

開放式創新；平台；模組化策略；平台領導力

並列摘要

In the open innovation, enterprises must understand the use of external resources. To use the business model as a platform (Chesbrough, 2006), and build a platform by modularization. The different modular operators will also affect its platform leadership. In present study, we confirm the related academic research on the empirical practice, and give some specific advices on the development of enterprises. This study is based on eight modular operators and four criteria of platform leadership (Baldwin & Clark,2000 ; Chou & Hung, 2008 ; Gawer & Cusumano, 2002), We distinguish a firm established within five years as startups, and distinguish others as incumbents. Using the canonical correlation analysis to find the best fitness between modularization strategy and platform leadership. Provide some advices to incumbents and help startups to integrate into the platform quickly, and then practice the spirit of open innovation. In this present study, we find that incumbents focus on augmenting to make the platform diversified, and use their own advantages to integrate platform partners. However, the startups through the splitting to build the system, using augmenting and substituting standardization and simplify the system in order to reduce the costs of development and maintain. Using inverting to hide the core technology and capital investment in specific technology to integrate platform manufacturers.