以Q方法論探討老屋微創聚落之特徵─以范特喜微創文化為例

近年國內越來越多的年輕人，不再受雇於公司行號的傳統就業選項，轉向自行創業的青創業者逐年增加。青創業者多屬於微型創業，考量其創業資本有限，傾向找尋老屋進行改造，以利其事業順利營運，並結合文化創意之思維，翻轉傳統產業或開創全新商品及服務。善用老屋資源的青創業者大多會集結成群、互相照應，當一地微型創業者數夠高時，會自然發展成微型創業聚落；而本研究的研究個案「范特喜微創聚落」，有別於前者，為單一公司有意識於老屋街區引進微創業者營造微創聚落，即以打造微創聚落為其發展目標。本研究以Q方法論作為研究方法，試圖探討聚落周圍利害關係人認為范特喜營造微創聚落的特點為何？尋找二十位聚落周圍利害關係人作為研究對象進行Q排列，再以PQMethod軟體進行資料分析。經由資料分析與詮釋，可以解析出三種認知類型，分別是：一、有機發展的公司理念；二、積極營造的老屋街區；三、著重營利的微型商圈；同時也發現聚落夥伴與周圍聚落間，存在相對大的認知落差。最後，本研究除針對研究發現進行討論與相關結論外，亦對後續研究個案提出相關研究建議，期望能為新的研究個案提供啟發。

關鍵字

微創聚落；文化創意產業；創意聚落；老屋； Q方法論

並列摘要

In recent years, more and more Taiwanese young people no longer get a job in the company, the number of young people starting their own business increases year by year. Young entrepreneurs are mostly micro-enterprise with limited venture capital, tending to transform old houses in favor of operation of their business. They also combine with cultural and creative thinking to flip over the traditional industries or create new products and services. Most of the young entrepreneurs who make good use of old houses resources will gather in groups and take care of each other, and when the number of micro-entrepreneurs is enough, there will naturally develop into micro-entrepreneurial cluster. The research case of this study “Fantasy Story Inc. micro-entrepreneurial cluster” is different from the former, being a single company makes a conscious effort to introduce micro-entrepreneurs into old houses blocks to create the micro-entrepreneurial cluster, which is regrarded as its development goals. Using Q methodology, this study attempts to investigate the cognition of stakeholders around the Fantasy’s cluster about characteristics of “Fantasy Story Inc. micro-entrepreneurial cluster”. Collected twenty stakeholders around the cluster as the samples to do Q arrangement, then analyzing data by PQMethod software.Through data analysis and interpretation, there are three kinds of cognitive tyes that found out through analyzing responses, namely: First, the organic development of the company philosophy; Second, actively create the old house blocks; Third, focus on profit of micro-business district; we also found that there have relatively large cognitive differences between cluster’s partners and the surrounding cluster. Finally, in addition to discussing the findings and the relevant conclusions, this study provides relevant research suggestions on the follow-up study case, which is expected to provide inspiration for new research cases.