景美人權文化園區形象視覺設計創作論述

JING-MEI Human Rights Memorial & Cultural Park Vision Creative Design

賈思敏

指導教授 ： 許和捷

國立臺灣師範大學/藝術學院/美術學系在職進修碩士班/碩士(2011年)

摘要

本設計創作研究以景美人權文化園區之形象視覺設計為主題，本創作者在尋找資料的同時也更加了解許多台灣政治的過去，這不涉及黨派藍綠相關問題，只是盡可能以客觀的立場了解此熟悉區域，在地點、空間、歷史、文化等各方向，更深一層認識。景美人權文化園區因為過往承載的歷史傷痛，呈現的印象多數是悲情、負面、充滿鬥爭與灰暗之狀況，對於目前已開發為文化園區的此地，似乎過於凝重，故希望藉本設計內容研究在視覺設計上，能給予園區一個不同感覺與新的形象。

本設計創作研究論述內容中，第一章緒論，主要為背景、研究動機、名詞釋義、研究方法架構之說明；第二章文獻分析內容為文化創意產業、文化園區、台灣五大園區、國家人權博物館等相關資料探討；第三章為研究方法為研究設計方向、設計架構、研究架構、國內外人權區域空間之分析；第四章為設計創作理念說明，分別針對基本系統、應用系統、環境識別系統為分項設計分析成果；第五章結論與建議，為藉由此設計研究能了解文化園區與創新人權文化園區視覺規劃，藉以跳脫原有一般園區視覺設計。本設計創作研究之具體研究價值，在於以新的視覺方式展現舊文化園區的文化意涵，跳脫原有框架展現不同於一般平面標誌而加入影像視覺概念，進而讓人權文化園區走向一個不同於以往的視覺新象。在視覺設計創意上，說明以影像為主的符號設計表現現有的主題概念，並延伸設計應用在其他系列設計項目上。

關鍵字：
文化創意產業(Cultural creativity industry)
人權文化園區(Human rights memorial & cultural park)
環境識別(Environment identity system)

關鍵字

文化創意產業 ； 人權文化園區 ； 環境識別

並列摘要

In the research of design creation, the visual design of the image of Jing-Mei Human Rights Memorial & Cultural Park was used as the theme. While searching for information, the creator understood more about the politics in Taiwan in the past. Moreover, the research did not involve DPP or KMT issues. The creator only tried to understand the familiar place as much as possible from an objective viewpoint while understanding more about the place in terms of location, space, history and culture. As Jing-Mei Human Rights Memorial & Cultural Park carried historical trauma in the past, the images it shows are sad, negative and full of fights and grayness. For the place that had been developed into a cultural park, the images it shows seem too heavy. Therefore, it is hoped the research will give the park a different feeling and a brand new image in terms of visual design.

In the design research, the First Chapter – “Introduction” illustrates the background, research motivation, vocabulary interpretation and research method structure; the Second Chapter – “Literature Analysis” investigates on cultural creativity industry, cultural park, five major creative parks in Taiwan and National Human Rights Museum; the Third Chapter – “Research Method” explains the research design direction, design structure, research structure and international and domestic human rights region; the Fourth Chapter – “Explanation for Design Creation Concept” uses basic system, application system and environment identity system as the design sections to analyze the results; the Fifth Chapter – “Conclusion and Suggestion” shows the design research is used to understand cultural parks and innovate the Human rights memorial & cultural park in order to escape from the visual design of common cultural parks. The specific research value of the design research was using new visual design to show the culture connotation of the old cultural park and escaping from original frames to show graphic logo that is different from common logo by adding image visual concept. The Human rights memorial & cultural park had a new visual imagine that was different than before.

Keywords:
Cultural creativity industry
Human rights memorial & cultural park
Environment identity system

並列關鍵字

Cultural creativity industry ； Human rights memorial & cultural park ； Environment identity system

參考文獻

財團法人國家文化藝術基金會著(2000)。文化創意產業概況分析調查。台北。文建會。

陳格理著(1997)。圖書館的標示系統。台北市立圖書館館訊。台北市立圖書館。

林珮寧、彭光輝著 (2008)，從通用設計觀點探討指標系統設計之研究─以台北地下街為例，第五屆台灣建築論壇論文集。

書籍

David Gibson(2010)。不迷路的設計視覺指引的秘密。台北。旗標出版。