國中學生媒體識讀能力施測問卷之建構

郭宜婷

指導教授 ： 王錦雀

國立臺灣師範大學/教育學院/公民教育與活動領導學系在職進修碩士班/碩士(2012年)

摘要

我們正身處於「資訊爆炸」的時代，媒體已經成為溝通行為的重要中介。國中學生是一群十二~十五歲的青少年，亦是未來社會的中堅份子，媒體識讀能力是個人判斷社會環境的重要生活能力之一，更進一步影響整個社會的穩固。然而，目前國內發展國中學生媒體識讀能力的施測問卷不足，內容也多良莠不齊， 因此引發研究者建構國中學生媒體識讀能力的施測問卷。
本研究採文獻探討整理出媒體識讀能力之三大構面，並採用德懷術，共邀請國內十一名不同專長之媒體識讀相關領域人士組成的德懷術專家群（完成三次問卷專家效度調查的專家群共有十一名），並在為期四個月完成來回三次德懷術的匿名討論，形成「國中學生媒體識讀能力施測問卷」之內涵項目。根據研究發現，歸納出以下結論：
一、國中學生媒體識讀能力共有三大基本構面：包括「認識媒體」、「訊息解析」、「媒體近用」等三大基本構面。
二、國中學生媒體識讀能力之內涵項目共四十三題：第一部份，個人基本資料，共七題；第二部份，國中學生媒體識讀能力，共三十六題（其中第一個構面「認識媒體」十二題、第二個構面「訊息解析」十二題、第三個構面「媒體近用」十二題）。
根據本研究過程與結論，研究者針對國中學生媒體識讀能力施測的實務面及日後研究等提出相關建議，以盡早測量出國中學生的媒體識讀能力，有助培育出具媒體素養的國民，亦可提供未來有興趣的研究者參考，以及政府推動媒體識讀相關政策與課程教材編制的依據。

關鍵字

媒體識讀能力 ； 問卷建構 ； 德懷術

並列摘要

We are in the period of “information explosion”, the media has become an important intermediary of communication behavior. Junior high school students are a group of twelve - fifteen young people, they are also the backbone of the future society. Media literacy is an important life of ability for one to determine the social environment, and further affect the stability of society as a whole. However, the domestic questionnaires of media literacy for junior high school student are lack , the content is also defective, thus making me to construct the questionnaire of media literacy for junior high school students.
This study used literature review and sorted out the three dimensions of media literacy .This study use Delphi technique, invited eleven domestic experts from different fields of media literacy, they composed the group of Delphi technique (There are eleven experts who complete three times of the survey of experts validity questionnaires), and back and forth three times in four months to complete the anonymous discussion of Delphi technique to form the content of " the construction of questionnaire of media literacy for junior high school students".
According to the findings, this study summarized the following conclusions:
First, there are three dimensions of media litracy for junior high school students, including "understanding media", "analyzing message "and" accessing to the media " .
Second, there are forty-three questions of the contents of media litracy for junior high school students: the first part is the basic personal data, there are seven questions in total; the second part is the media litracy of junior high school students ability, there are thirty-three questions in total (there are twelve questions in the first dimension "understanding media" , twelve questions in the second dimension " analyzing message ", twelve questions in the third dimension" accessing to the media " .)
According to the researching process and conclusions, this study provided suggestions for the practical side of administrate the questionnarie of media litracy for junior school students and for future research, in order to measure the media litracy of junior high school students as soon as possible. This will helps to foster nations who own the ability of media litracy, and also helps to provide references for future researchers who are interested in this topic. Futhermore, it will provide government to promote media literacy policy and provide the basis for the preparation of course materials.

並列關鍵字

media literacy ； construct the questionnaire ； Delphi

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