臺灣意象之搪膠玩偶創作研究

英國文壇才子王爾德說：「流行是一種無法忍受的醜陋。所以每半年都要更換流行一次。」潮流的改變瞬息千里，書經載道：「玩物喪志」，現今的社會早非定論。玩偶（公仔）經過香港、日本的塑型行業重整，不再只是兒童的玩物，同時也成為成人風格品味的另一指標，幻化為流行文化的代名詞。生活中玩偶的應用俯拾即是，小至手邊的漫畫、卡通人物、網路Flash玩偶，大至企業的吉祥物，甚至是近期的政治、明星公仔及電影、動畫的周邊宣傳物，皆為玩偶的運用範疇。玩偶的獨特裝置性，也吸引許多藝術家跨足玩偶設計的風潮，因而個性化、與眾不同的玩偶設計，成了此風潮的明顯特徵。文化創意產業口號的高漲，促使本研究冀望揉合臺灣觀光與玩偶設計，予以重新包裝。本研究分析市場中銷售成功的玩偶案例，發現四項設計重點：1.造型設計以簡單幾何、線條為發展方向。2. 符合可愛造型原則，大頭、短腿，雙手較長，以及身上搭配些許小配件。3.面部特徵為設計重點，可有所增減以增加特色。4.色彩使用不宜太多，以鮮明或柔和粉色系為主。藉由「台客」此帶有臺灣文化的象徵詞，設計一組名為「台客行」的觀光吉祥物玩偶，落實圖文設計，提升本土創意文化之核心價值。

關鍵字

台灣意象；搪膠；玩偶；公仔；吉祥物；流行文化

並列摘要

The talented British literature Oscar Wilde once said “Pop culture is unbearable ugliness. Therefore, it should be changed every half year”. Trend has been changed very soon. The Classic of Documents said " Sap one's ambition by seeking pleasure ." It's words reflect the value of changeability in pop culture. With a comeback popularity in Hong Kong and Japan, figure has changed from kids’ toy dolls into adults’ collections, and also become a representative in pop culture. There are wide application of figure designs in our daily lives, such as comics books, cartoon characters, internet Flash , mascots, figures of famous politicians and stars, promotion products for animated movies. Figure designs attract numerous artists’ participation and also lead to a trend featuring in its individualization and uniqueness. Due to rising attentions on cultural creativity in the tourist industry, this study hopes to combine figure designs with tourist industry. According to the surveys of some well-sold figure products, the findings in the study are:(1) The models are developed from simple geometric designs and lines.(2) The cute figure dressed with accessories are within the framework of big heads, short legs, and long arms.(3) The designs focus on facial features which personalized the figure. (4) The color used is based on bright and soft pink series. With the above principles, a series of figure named “ Tai Ke Xing” are designed to promote the value of originality in local culture.