自創品牌之玩偶形象企劃與商品設計研究-以Funny Nini為例

Funny Nini-research on the related products designand image planning for self-owned brand

王榆捷

指導教授 ： 蘇茂生

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2007年)

摘要

自創品牌結合造型玩偶是現今流行趨式，替企業創造不同的行銷模式，因為造型玩偶的具象圖案本身具有著它既定的意義，不會衰老，不會哄抬價碼，貼近人群、產生固於腦中記憶的強烈印象，更有助於企業、團體、活動的識別，縮短顧客對商品與品牌距離。

玩偶的獨特個性，使商品與玩偶做結合，也是未來市場發揮經濟效益的行銷模式，現今個人與企業不斷推出限量與獨一無二的手工商品的自有品牌，顛覆傳統的大量生產模式，消費大眾也?愛與商品之間的附加性質，如:玩偶本身的故事性、產品的意義性…等等，使消費者、品牌、商品成了關連性，本研究借由造型玩偶本身優勢特性，模擬出自創品牌的流程，從品牌定位、精神、概念……等等來了解造型玩偶於自創品牌的可行性。

玩偶圖像，容易引發觀賞者的聯想力與平易近人的親切感，因此設計師給予造型玩偶本身的個性、形象、造形、姿勢……等等，都成為玩偶本身創造時的重要關鍵，也從文獻探討收集與系統資料分析裡，歸納整理，了解玩偶在設計中應注意的原素部份，提出建議做為日後設計人員後續參考。

透過研究方法及設計創作中，品牌結合玩偶，創造商品應符合玩偶特色，可從玩偶本身外型特色及玩偶內在個性上做為發展，使商品具有意義性、實用性，較能與玩偶特色相輔相成，從創作表現中，企劃一系列的玩偶商品企劃設計，模擬品牌、玩偶、商品三者的關聯性的重要。

關鍵字

自創品牌 ； 造型玩偶 ； 玩偶形像 ； 商品企劃

並列摘要

Nowadays, Self-created Brand combined with Modeling Puppet is the trend to create different marketing models for the firm. The concrete images of Modeling Puppet have the basic meaning and not been forced to fall into “dog business” without raising the prices. It’s helpful to identify the firm, the group, and activities by setting up the strong impression in consumers’ brain memories for shorten the distance between consumers and products forwards to the brand.
The unique character of Puppet can be combined with products. In the future market, it’s also one of the marketing models to bring economical benefit. Today, individuals and firms keep promoting the limited Self-created Brand, unique handmade products that breaks traditional model of massive production. Besides, consumers prefer the additional values of products such as a story of the puppet and the meaning of a product. These additional values create the unique relationship among consumers, brand and products. In this research, the procedure of Self-created Brand will be building by the unique feature of puppet.The implement possibility will be examinated by from brand positioning, spirit, concept and other brand factors for understanding the viability of Self-created Brand.
Puppet pictures have friendly kindness impact and they are easier to invoke viewer’s association. Therefore, designers give puppet their own characters, images, styles, gestures. These key factors all needs to be concerned for creating a puppet.
The design factors will be generalized and analyzed by academic references and collected statistic data to provide further suggestions for designers.
Through the findings of the research and design, brand can be combined with puppet creating into the product.To create the product in compliance with puppet feature can be developed from external outlook feature and internal personality.
The product can be more meaningful and practical with strong puppet feature as the brand image. From the representation of creating work, a series plan of puppet product can be modeling for the importance of relationship among brand, puppet and product.

並列關鍵字

Self-created Brand ； Modeling Puppet ； Puppet Image ； Product Projecting

參考文獻

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