專利產品設計特色及忠誠氛圍之研究-以置入服務為中介變項

The Research on the Design Features and Loyalty of Patented Products - Intermediary Variables with Embedded Services

劉信宏(Xin-Hong Liu)

指導教授 ： 陳建州

嶺東科技大學/管理學院/企業管理系高階經營管理碩士在職專班/碩士(2019年)

摘要

本文旨在探討產品設計、置入服務及忠誠氛圍三者之間的關係，其中以問卷方式來統計並驗證各因素間關係，並根據分析結果來討論並提出建議，作為預期產品銷售的可行性分析。因此本研發目的如下：一、探討產品設計對忠誠氛圍之影響。二、探討置入服務對忠誠氛圍之影響。三、探討不同背景之消費者對忠誠氛圍之差異。採用相關研發法(correlation research)，是根據調查資料進行因素分析(Factor Analysis)、單因子變異數分析(ANOVA)、迴歸分析(Regression analysis)等統計分析；並透過「質」的個案深度訪談(in-depth interview)，實施標準化開放式(open-ended)訪談，主要針對社會一般大眾進行訪談，以便迅速將受訪者的答案，歸置及整理，並減少訪談者之間的變異性，經過組織、整理及分析後，作為消費者購買寵物排泄物之環保清理器具意願之參考。本研發結論如下：一、產品設計不同對忠誠氛圍無顯著差異存在。二、置入服務不同對產品設計無顯著差異存在。三、性別對產品設計無顯著影響。四、年齡對產品設計無顯著影響。五、教育程度對產品設計具有顯著影響。六、職業對產品設計具有顯著影響。七、月收入對產品設計無顯著影響。

關鍵字

產品設計 ； 置入服務 ； 忠誠氛圍

並列摘要

The purpose of this paper was to explore the relationship between product characteristics, service marketing and brand value. The questionnaires were used to calculate and verify the impact of various factors. Based on the analysis results, discussions and suggestions were made as expected sales of products Sexual analysis. Therefore, the purpose of this research and development was as follows: (1) To explore the impact of product features on brand value. (2) Explore the impact of service marketing on brand value. (3) To explore the different backgrounds of consumers on the difference between brand value. The correlation research method was based on statistical analysis such as Factor Analysis, One-Way ANOVA and Regression analysis based on the survey data. In-depth interviews with "qualitative" in-depth interview, conducted standardized open-ended interviews, which were conducted mainly for the general public in order to promptly place, organize and arrange respondents' answers and to reduce variability among interviewers Organize, organize and analyze, as a reference for consumers willing to buy business cards. This research conclusion was as follows: (1) Different product characteristics There was no significant difference in product innovation exists. Different service marketing (2) There was no significant difference between the product characteristics exist. (3) Gender had no significant effect on product features. (4) The age of no significant impact on product features. (5) Education had a significant impact on product characteristics. (6) Occupation had a significant impact on product characteristics. (7) the monthly income of the product characteristics no significant impact.

並列關鍵字

Product Features ； Service Marketing ； Brand Value.

參考文獻

參考文獻

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