互動式廣告看板設計之研究

A Study of Designing, Implementing, and Evaluating of an Interactive Billboard

黃家琳

指導教授 ： 楊美雪

國立臺灣師範大學/科技學院/圖文傳播學系/碩士(2004年)

摘要

無資料

關鍵字

互動式廣告 ； 廣告看板 ； 人機互動 ； 互動設計

並列摘要

With the development of digital technology, the rise of the concept of interactive design,and the diversity of advertising, researchers have been inspired to design interactive billboards. However, most of billboards are plane, so interactive billboard are rarely to be seen. Internally, there are few examples that are interactive art installation. Therefore, it's hard to evaluate the benefit of interactive billboard because of scarceness. So, researchers hope to find out the concrete effects by the way of interactive mode and process of design.

First of all, we draw up an outline of interactive billboard via interviewing experts, and carry out this billboard as our tool of research in Taipei MRT. Second, obtain suggestions and impression by viewers and conclude the concrete effects. Consequently, viewers approximately show positive response on interactive billboard. However, just 60% viewers are aware of interaction of the billboard and define the different meaning of interaction; it's about
80% viewers prefer this way of interaction. In conclusion, interactive design indicates obvious profit from attention, comprehension and interest of viewers.

並列關鍵字

Interactive Advertising ； Billboard ； Human-Computer Interaction ； Interaction Design

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