建構中華文化合作示範區之可行性研究-以杭州市文化合作模式為例

本論文以建構中華文化合作示範區可行性之研究-以杭州市合作模式為例，因為目前大陸尚未有同類型的文化園區，在研究方法上除了文獻研究與個案分析之外，利用示範區執行計劃及營運財務規劃進行可行性評估。核心策略在於探討文化園區之價值主張、目標客群與產品定位這三者間的關係。本論文在研究方法上，以文獻分析法、個案分析法、觀察法及訪問法為主，並透過競爭者分析、服務分析與技術分析為輔，論述文化合作示範區上的效益與預期成果，文獻探討部分以商業模式研究及老齡產業之研究為主。從文獻探討中發現，臺灣的優勢在於文創產業創造的群聚效應，例如華山文創園區、松菸文創園區、駁二藝術特區等上下游的產業鏈的完善，並以文化創意包裝商業化之經營；現今大陸的優勢，則在於市場龐量大，及十個國家級文化產業園區圍繞在古蹟旅遊、文化創意、動漫遊戲、藝術品、出版業、傳媒業等文化產業體系，但是較缺乏融合兩岸文化產業優勢的合作示範區。本研究的價值，在於完整的分析兩岸目前相關國家重要相關文化策略，並透過專家訪談與詳盡財務規劃佐證其可行性，提出以文化產業為核心，結合老齡產業為概念的文化園區，將兩岸文化做有效的全面性整合，以弘揚中華文化、美術與演藝、文創培訓的完整商業模式，作為兩岸文化合作的示範基地是具有極高的可行性。

關鍵字

老齡產業；文化產業；文化園區；商業模式

並列摘要

This dissertation is to study the feasibility of constructing a Chinese cultural cooperation demonstration zone. One example is the Hangzhou cooperation model. Because there is no such cultural park, it can only be supported by case analysis and qualitative verified by the implementation plan and the feasibility of financial forecasting. To explore the relationship between the value propositions of the cultural park, the target customer group and the product positioning, the literature analysis method, case analysis method, observation method and interview method are mainly used, and supplemented by competitor analysis, service and technical analysis. We can discuss the benefits and results of the cultural cooperation demonstration zone and explore the research of the business models’ content and the study of culture and the old age industries. From discussing the literature, Taiwan's advantage lies in commercializing operation of the Cultural and Creative Industries and the clustering effect created by the Cultural and Creative industries - Huashan Cultural and Creative Park, Songyan Cultural and Creative Park, and The Pier-2 Art Center. But there is a lack of the promotion of intangible cultural heritage. There are ten national-level cultural industrial parks in China. They are the Cultural and Creative Industries system of heritage tourism, cultural creativity, animation games, art, publishing, and media. They lack the true meaning of Chinese Culture and the element of the cross-strait. In conclusion, only the cultural industry is the core theme and combined with the old age industry cultural park. Integrating cross-strait culture effectively and comprehensively and promoting Chinese culture, art and performing arts are the main projects. It is a business model supplemented by cultural and creative training. The cultural park will become a demonstration base for cross-strait cultural cooperation.