台灣工業遺址活化經營策略之研究-以臺中文化創意產業園區為例

臺中文創園區自2005年起以公辦公營形式營運，迄今已十二年。本研究以日據時期工業建築舊酒廠的活化經營策略研究出發，探討臺中文創園區從臺灣酒類產業文化資產轉型為「臺灣建築、設計與藝術展演中心」，再依產業轉型後再利用規畫更名為「臺中文化創意產業園區」，公部門在經營管理發展策略上所面臨的問題，並探討其與規劃制訂的目標是否契合。本研究方法採用：文獻分析法、深度訪談法、田野調查法，主要運用Mommaas (2004) 之文創園區經營管理要素的五評估要點仔細探討，並且與以企業模式經營之臺北華山1914文化創意產業園區，從公私協力及經營策略兩層面比較其異同。研究結論指出臺中文創園區當前的經營與發展模式，無論是轉型為臺灣建築，設計及藝術展演中心，以扶持文創、保護文資為目的，或將具有豐富文資價值的製酒工業遺址活化再利用，與當初規劃之目標與定位完全契合。這十二年來，臺中文創園區業已充分發揮文創產業群聚功能，其文創發展的上游角色定位，已確立不疑。關鍵字：活化、再利用、公私協力、文創產業、工業遺產

關鍵字

活化；再利用；公私協力；文創產業；工業遺產

並列摘要

The government-owned-and-operated Taichung Cultural and Creative Industrial Park has been operating for 12 years since its establishment in 2005. It was originally a private-owned winery in the Japanese Colonial Era. The purpose of this study is to explore the developing and management problems the entrusted official managerial entity has been encountered and to examine whether the setting goals are achieved. Throughout its reviving course, the winery industrial heritage was firstly restored and designated as the Taiwan Architecture, Design and Art Center, then renamed to the current Taichung Cultural and Creative Industrial Park as the re-use project proceeds. The methodology applied in this study are literature analysis, in-depth interview and field research, with the intensive usage of the five essential managerial assessments specified by Mommaas (2004) in evaluating whether the planned goals for the park were duly achieved. For this purpose, the research also compared this industrial park’s operation with the contracted business operational model of the Huashan 1914 Creative Park in Taipei to see their similarities and differences. This study concluded that the operational development of the park has achieved its originally set goals. The winery industrial heritage has successfully restored and revitalized as the Taichung Cultural and Creative Industrial Park and played an exemplary model role for cultural innovative creativities in Taiwan. Exerting its cultural industry cluster function, the Taichung Park promotes well the cultural and creative design and product marketing activities, and thus, its cultural creativity roles are firmly enhanced. Keywords: Revitalization, Reuse, Public-Private Partnership, Cultural and Creative Industries, Industrial Heritage.