漁產運銷與鄉村社會：以戰後臺灣東石魚市場的發展為例

本研究試圖釐清全球化視野下臺灣全島和東石地方不同層次的漁業發展、漁產運銷變化，並藉由觀察漁業如何影響魚市場發展，並透過魚市場的消長來看地方漁村所面臨的困境。　　有別於先前研究，本研究以漁產運銷的角度建構出東石地區鄉村社會的發展，透過東石漁業、東石魚市場的發展歷程與轉變，觀看國家漁業政策的推動看對地方漁村的影響。其次，本研究蒐集魚市場中各種角色，包含漁民、販運商、零售商、決策者等多種角色的訪談，藉以彌補從檔案資料中無法探究地方漁業全貌的不足。從中央漁業政策更迭的角度來看，如東石這樣的沿海小型漁村，其漁業發展深受漁業政策影響，而漁業發展又會影響魚市場的存廢和改變漁產運銷方式，藉由東石魚市場的實例，地方小型魚市場為維持營運發展出不同的銷售方式，以適應漁業衰退的環境，但是東石魚市場不僅是改變產銷環境，同時也建立魚市場與地方社會的聯繫，給予地方人士一個情感交流的空間；若魚市場建立其特色、發展多重的功能，魚市場才有可能持續經營。

關鍵字

漁業；魚市場；漁產運銷；東石；地方發展

並列摘要

The study attempts to clarify the changes of fishery development and fish market in the island and Dongshi of Taiwan under the globalization. And by observing how the fishery affects the development of the fish market, and through the fish market to see the plight of local fishing villages. As opposed to previous studies, this study constructs the development of rural society in the Dongshi area from the point of view of fish marketing in fisheries products. Through the development and transformation of the Dongshi fishery and the Dongshi Fish Market, we can understand the impact of the national fisheries policy on the local fishing villages. Secondly, this study collects various roles in the fish market, including interviews with fishermen, traffickers, retailers, decision makers and many other roles, in order to make up for the lack of information from the archival data to explore the full picture of local fisheries. Small fishing villages such as Dongshi, whose fisheries development is deeply affected by fisheries policy, and the development of fishery will affect the fish market and change the way of fish marketing. With the example of the Dongshi Fish Market, the local small fish market has developed different sales ways to maintain its operation and adapted to the declining environment of the fishery. But the Dongshi Fish Market is not only to change the fish marketing environment, but also to establish the connection between the fish market and the local society, to give you a space for emotional communication. If the fish market establishes its characteristics and develops multiple functions, it will be possible for the fish market to continue to operate.